Daily Content Machine

This is a mega crash-course on attracting clients.

But we're not just talking about opening the floodgates and getting whatever clients you can. We're going to show you exactly how to get the kind of clients you actually want.

You'll learn how to never get another client from hell (warning: the answer is one you won't like).

From the time a client lands on your website, to closing the deal, getting a signed contract, and getting paid, all the way to presenting the final solution, this episode walks you through each and every step meticulously.

Somehow for such an intense show that's jam-packed with everything you didn't learn at school (that you paid good money for) and how to get the clients you want without compromising your process and rates, we still manage to have a ridiculously good time and a lot of laughs.

It's a fun and fiery show you'll want (and need!) to listen to again and again just to take it all in—and that's no exaggeration.

Today, I share with you my 10-year long-game plan.

The landscape is changing. Formal education is going the way of traditional media: out.

The playing field is leveling. This is an opportunity for you, but it's also an uphill battle. Because the barrier to entry is so low, that means anyone and everyone can get in.

It's just like what happened with video: once everyone had a video camera in their pocket, YouTube exploded. Now it takes a significant effort to stand out.

The world we live in is an on-demand world. More and more, people want on-demand education. This is where things are headed. But where are they going to get it from? Is that going to be you?

You have the potential to be the source of education someone looks to but only if you position yourself right ahead of time. We talk about exactly how to do that in today's episode.

Boy do we get real in this episode. The Community members who listened live are saying it's one of the best.

Tenacity. Where does it come from and how do you get it? I am constantly talking about the hustle and working hard, but is that drive something you're just born with?

I tell my story of growing up and how the people I was around told me I could accomplish anything I put my mind to. I grew up around people who believed in me and spoke positivity into me. They told me I had the hand of Midas—that everything I touched turned to gold.

Now did they say that because it was true, or did I live out that reality because I believed what was said to me?

It's probably a bit of both. I honestly believe the mindset that was created by the positive speaking is what bred my tenacity. I believed it, so I worked hard and as I worked hard, I believed it even more when I observed the results.

So how do you get this tenacity? You have to get around people who will kickstart the positive feedback loop. We talk about how to do this even when your friends or family aren't positive and encouraging or when they don't believe in your tenacity.

Like I said, this episode gets pretty real.

There are many ways to spread the word about your products or services, but nothing beats word of mouth referrals.

We place a lot of weight on the recommendation of a trusted friend. When someone we know suggests something to us, we listen.

We’ve all had that experience where we were pressured to share something or “tell a friend” or “leave a review” and it felt pushy—or spammy even.

There’s a reason for that and we don’t need to throw the baby out with the bathwater. Asking for a referral is still one of the most effective ways to get one, but the timing of that ask is crucial.

You’ll learn how to setup the ask ahead of time to increase the likelihood of getting the recommendation.

We talk about ways to get your past customers and clients to refer you, as well as how to get in the forefront of people’s mind so you’re who they automatically recommend.

You’re leaving money on the table.

Something was working for you in the past and for some reason you stopped doing it.

Don’t feel bad, almost everyone does this! So much so that when I was on a plane last month, the guy sitting next to us on the flight home asked what I did. I decided to tell him my story.

At one point in my story, I said, “At this point, things were going pretty well…“ He interjected: “So you did something else, right?”

I laughed because of course he was right. He’d seen it time and again: people find something that works, but because of Shiny Object Syndrome they move on to something else.

In today’s episode, we look at revisiting the things that were working for you in the past to potentially double your revenue. We also talk about what you should be focusing on if you’ve yet to find something that works yet.

I really cannot believe I’m about to share this episode with you. Seriously.

The amount of value in this episode is immense. All I can say is I wish I had this to listen to a long time ago.

I can’t tell you how we did it, but somehow we answered over 20 questions in this episode on the topic of determining what your first product should be.

Vetting demand, digital or physical, competition, marketing, autoresponders, courses (paid and free), customer experience, and on and on…

There are 6,600 words of incredible valuable show notes—you can’t afford to miss this episode.

Grab a pen and some paper because I guarantee you’re going to want to take notes.

Attention is the currency of this day and age. If you have people's attention, you win.

But how do you get it?

That's the kicker. Imagine people eagerly tuning in to what you have to say multiple times a week. Think about how powerful that would be. Think about the impact of promoting something when you have that kind of attention.

Today, we talk about ways to get attention (the good kind). We talk about how it takes doing something 50 or 100 times just to even get on peoples' radar.

We answer a ton of questions live on the show from real people just like you who are trying to build their audience from scratch.

You'll hear us share how to use teaching to increase your exposure—even if you don't consider yourself a teacher. You don't even need to be an expert to teach. We'll show you how teaching is actually one of the best ways to learn and how to get people's attention while you're learning.

Constant overwhelm. Non-stop craziness. Never a dull moment.

Do these describe your situation? You’re not alone. Time has always been our most valuable resource, but it’s never seemed so short in supply as it does now.

Where do you find the time? I mean for anything! How is it that you wake up tired, you go and go and go and go and somehow get to the end of your day tired, and still feel like you’ve hardly accomplished anything? Then you get up the next day and do it all over again.

It’s madness. But the news gets worse: you’ll never find the time. Why? Because we’re too good at filling it. We fill time automatically by habit.

Don’t believe me? When was the last time you had a gap in your schedule when someone asked you to do something during that time and you said no? If you’re like most people, probably never. Free time is meant to be filled, right? That’s how we operate anyway.

You’ll never find time because our time-filling habit is automatic. You’ll only ever have the time if you make it. The only way to create time is with a two-letter word: no.

I need you to hear this episode. I mean really hear it. You need you to hear this episode. Take the time, make the time, set aside the time to listen to this episode. You owe it to yourself. I promise you’ll come away with the clarity to save more time than you spent listening to it.

You failed. Now what? How do you come back from that?

How do you overcome the fear of failure? Does failure even exist?

People may call me naive or dumb, but I don’t believe failure exists. Before you write me off, bear with me in this episode. I’m not saying things never go wrong, but I’ve removed the word “failure” from my vocabulary.

The way I choose to see it is this: I’ve found something that didn’t work. To me, that’s progress. Every experience that turns out other than the way we desire is an experience we can learn from.

In this episode, Ben and I are asked what we consider to be our biggest failures. I’ve struggled with the question, because I don’t think of things as failures. But when I mentally rephrase the question to, “What are some things you did that didn’t work out the way you want?” I immediately come up with stories to share.

Something happens midway through this episode. Suddenly, things get unlocked. We go deeper into the mindset behind how you think of failure.

One of the biggest things to remember is your work is not who you are. What you tried and the results of that isn’t who you are either. You are not the results of what you do.

We discuss handling repeated failure, when to know if you should quit, and what we learned from jumping in and doing things wrong.

People buy from who they trust.

It’s no longer enough just to sell. We buy from who we trust. If we’re unfamiliar, we ask a friend, we compare, we look at reviews, we acquire trust by proxy.

Too many people focus only on the first sale. They try so hard to close the deal and get people to buy their product, but what happens after that? What kind of experience are they having? Are they going to buy again?

Your reputation and relationship with your audience is what enables you to sustain yourself long term through repeat business.

Repeat business comes from brand loyalty. Brand loyalty comes from great experiences. You can only give people great experiences if you have their attention. Consistently delivering value with no strings attached is how you get their attention. That’s Relationship Marketing.