Daily Content Machine

In a slight deviation from his usual pep, Aaron divulges the inherent struggles related to his desire to move to Austin. In what ends up being more of a low-key, personal discussion with Sean, the two discuss the difficulties of quitting what might currently be a good thing to make way for something potentially better.

Aaron and I record our first in-person show, and talk about how to define the right type of client. (Hint: it's going to be a lot more introspective than you think). Passion, Projects, Process, Professionalism, and bold statements like "There's no such thing as 'Clients from hell'" just scratch the surface of what was discussed in this super concentrated episode on selectivity.

What story are you trying to tell? Does everything you do promote the impression you want to make? What you project determines your reputation. You have to ask yourself the right questions to keep your projections in line. You're either consciously shaping your personal brand, or subconsciously being shaped by it.

We got to talking about learning and whether a love for learning is simply something you're born with or whether it can be acquired. Understanding the distinctions between the 3 different groups of people and where you fit in can help you position yourself for success by strategically choosing those with whom you surround yourself.

Special guest Matt Riopelle joins us to tackle the challenging issue of Value-Based Pricing and charging what you're really worth. This simple-yet-freeing concept can help you break away from a purely effort-based compensation model that's focused on hourly time, or fixed rates. We discuss tailoring your pricing structure to effectively match the value of the results that you're providing to the client. This is a really big one, so hold onto your hats, it's about to get real!

Our society is consumption-oriented and hungry for your content. There’s never been a better time to be a producer. We talk about growing your audience, your reach, and your impact using practical methods to provide value. What first might seem counter-intuitive, we share how you can make work to your advantage.

Should you publish work you're not completely happy with? It can be hard to know if a project is ready to be launched or if it could use more tweaking. Sometimes you may have to decide if it should simply be scrapped altogether. Aaron and I discuss when you should be shipping, how to utilize time constraints to promote a consistent publishing schedule, and making practical use of perfectionism.

Connecting with other people is not only healthy, but a huge part of building your career. Aaron and I discuss the difficulties introverts face when it comes to networking, and how to overcome your default state in order to facilitate relationships. We also talk about personalities, and how knowing your own type can help you better understand your strengths and weaknesses.

Working, learning, relaxing... balancing all three can be a huge struggle. How do you know when to put in the overtime effort vs just allowing yourself to take a break? Great achievements often require more time investment than the status quo, but we mustn't lose sight of the important things in our lives (Hint: it's not work).

I share the process of building my first business, selling it six years later, and how I could have realized much more value by systematizing. Aaron and I also talk about contracts, and laying a foundation of trust; both with clients and in partnership agreements.