Daily Content Machine

Most people default to short-term thinking. They need a mentor or someone to encourage them to think bigger and to think longer term.

But I have the opposite problem. I tend to think long-term by default. Long-term thinking is good, but you can't only focus on the long-term. If you do, you'll run your business into the ground.

Why?

Because you need cash. Cash is oxygen. Long-term thinking is a privilege. It's not something you're entitled to. You have to earn the right to think long-term.

I didn't know this. I had to make mistakes and learn the hard way. Finally, someone else told me.

We talk about planning and prioritizing your short-term (that's your next six months), and how to get cash quick before you start building assets.

This was a fun episode.

Matt gives us 4 tips for staying happy, but before we get there, we share a ton of stories along the way. This episode has such positive energy.

We talk about the balance between the hustle and enjoying life. We talk about finding happiness in the now. I talk about my recent few 120-hour work weeks and why things are so intense right now.

But above all, we talk about doing what fulfills you. How do you find that? How do you protect it? What do you need to do to get there?

All of that and more in one jam-packed episode.

If you're asking the question, "Am I burnt out?" take that as a sign.

It's your body calling out. It's the final warning cry before real damage is done. Take note, and take it from someone who just experienced, and is bouncing back from, burn out: Matt.

We talk about recognizing signs that you're on the verge of burnout and preventing it, as well as how to bounce back and recover if it's already happened to you.

We stream each of the podcast episode recordings live to the Community members (video and audio). After the show ends, we stick around and continue the conversation in what we call the "after after show".

Sometimes it's fun, other times it's deep. This time, we talked about taking a year off. This is something Matt wants to do and something I'm planning to do in 2020.

We also talk about what the Lambo Goal means to us. For me, it's a big goal that I think I'll reach in a few years. For Matt, it's much bigger than that. He has a pretty grand vision for the Lambo Goal brand.

We decided to share this conversation that's usually exclusive to Community members. Hope you enjoy!

Whether you're working on hiring your first employee right now or not, you should be preparing for the future.

If your business isn't making enough to pay you, you're not ready to hire an employee. That doesn't mean you shouldn't plan ahead, but unless you have more money than you need for yourself personally, you're not ready.

The first step is to build a runway. I thought about employees the wrong way for too long. It held me back for years. You may be thinking of it the same way: I thought I should hire an employee when I knew that person would make me more than the amount of money I pay them for their salary.

Wrong. You need to get super practical about the actual value of your time. I'm not talking about the theoretical value (that's the amount you say your time is worth). I mean actually what you can make in 60 minutes if I said "GO!"

When I say, "Go make the most money you can in 60 minutes," the thing that immediately comes to mind for you is the thing you should be focusing on. You should be doing 10X more of that thing, but you're not. Why? Because you're bogged down with other things.

Those other things are the things you should be delegating. Your first employee isn't someone you should hire when you know they'll make you money—they're someone you should hire when you know it will free up your capacity to work on the most important things!

They're making you money by freeing up your time.

Being able to delegate work is wonderful, but getting there is hard.

Ego, perfectionism, and lack of confidence or trust in the right people can make it difficult to delegate.

We know how we want things done in our business, so we want to be the ones in control. But you can't scale if you're the one doing everything. You have to identify the tasks that only you can do. Is this task mission-critical and does it have to be done by you?

We talk about how to figure out which tasks are critical to you and when you should delegate. We also break down the delegation process, picking the right people, whether they should ask questions or make mistakes, and the importance of clearly defining the desired outcome.

There are a lot of great stories in this episode. Matt also shares more of the details of his many businesses than he ever has before, so it's an interesting insight into his world of running 18 businesses.

A lot of people think big goals are unrealistic and you should make smaller goals you can actually achieve.

I think I'd rather die trying to get to a big goal.

We talk about big goals vs. "attainable" goals today. The show takes on a life of its own. Matt shares feedback from his European friend who listens to the show. She already has two Lambos though and thinks that all of us think too small, so that really gets interesting.

Matt is afraid to share what she said because he said it might offend people. I encourage him to share it anyway. He hesitates. I egg him on. Eventually, I got fiery and I go on a #harshsean rant about people expecting great things and not being willing to put in the hard work.

It was a rollercoaster of a show. I wasn't sure at first, but then people kept saying if they could only listen to one episode multiple times it would be this one!

I write a TON. About a million words a year. It has completely revolutionized my business. Seriously—when you look at my annual revenue, there's a very clear inflection point where I started writing.

Matt writes very little. What he does write is often dictated and put together with the help of his Virtual Assistant. He currently doesn't write regularly or publish anything online. Yet, he has many successful businesses.

Should Matt keep doing what he's doing? Is he missing out or leaving money on the table by not writing? How can he write if he's not good at it?

That's today's show. It's for you, the busy person, who knows writing is important but doesn't have the time to write. Maybe you don't feel like you're a good writer. Maybe you don't like to write.

We're going to help you today. The episode is jam-packed with tips you can use even if writing is a challenge for you.

Do you ever feel awkward selling? Do you struggle with self promotion?

It doesn't have to be awkward. We've got a jam-packed, fast-paced episode to help you boost your confidence, fight fear, learn to research, build trust, and position your prices expertly.

Yes, you need to believe in your product. You must know in your SOUL that what you're selling is providing value. But there's so much more than that.

Join us for some great stories and practical tips to help you feel 10X better about marketing your products and selling. You're guaranteed to get at least several, if not dozens, of insights from this episode.

This show was not planned.

We were supposed to do a different show and we couldn't hold back. We're very passionate about this subject and we decided to just let it be its own episode.

If you think a million dollars is a lot of money, you might get $100,000. If you think $100,000 is a lot of money, you might get $10,000.

This episode is all about upgrading your mindset. Don't worry, we get practical too. We give you the advice you need to hear, it just may not be what you want to hear.

If there's one thing you'll take away it's the critical importance of NORMALIZING the things that feel big to you. We tell you how to do that.