With warmer temperatures arriving and winter finally fading, WTMJ Outdoors looks ahead to two great ways to enjoy the Wisconsin outdoors — on land and on the water.

Tim Tehan, owner of Tehan Greenhouses in Oak Creek, previews opening day and shares how to kickstart your spring with flowers, vegetables, and garden favorites.

And Holly Church from the Milwaukee Community Sailing Center introduces listeners to sailing on Lake Michigan, with opportunities for all ages — from beginners to experienced sailors.

Catch WTMJ Outdoors every Saturday on 620 WTMJ, or anytime on the podcast page. Sponsored by Outdoor Living Unlimited.

This week on The Upswing, WTMJ’s Jeff Sherman opens with his “Two Up” segment, highlighting a new boutique hotel in Hartland and Brian Williams’ return with a Netflix podcast. From there, Jeff explores cultural shifts — including more young men returning to church and declining alcohol consumption among younger generations — and what those trends could mean for community and local businesses. He also touches on lighter topics, from an electric vehicle patent for an in-car toilet to a unique collaboration involving Children’s Wisconsin.

Later, Greg Marshall of CI Design joins the show to discuss storytelling as a marketing tool, emphasizing authenticity, emotional intelligence, and why context matters — especially in today’s fast-moving digital landscape. The conversation also dives into brand messaging, including Nike’s recent Boston Marathon controversy, and wraps with a look at Marshall’s upcoming show in Milwaukee.

🎙️ The Upswing is presented by Horicon Bank.

Waddle and Silvy continue their conversation around Dillon Thieneman before they're joined by Bears Super Bowl champion Tom Thayer. Then, they set your weekend viewing with What to Watch For.

Dr. Ken Harris takes on a tough question: should Black residents stay in Milwaukee—or leave?

In this powerful hour, Dr. Ken breaks down the difference between loyalty and strategy, challenging listeners to think critically about what it really means to build a future in the city. He highlights Milwaukee’s deep cultural roots while also confronting hard truths around education, homeownership, and economic opportunity. Then, Truth Nation joins the conversation. Callers and YouTube viewers weigh in with real, unfiltered perspectives on whether staying is about commitment—or being stuck. The hour closes with passionate community voices sharing their personal decisions, struggles, and strategies when it comes to Milwaukee. Stay with a plan—or leave with purpose.

It’s the Top 5 at 5—covering the biggest stories shaping Milwaukee right now, from a teachers union protest over job cuts to ongoing public safety concerns and major local investigations. Then, a cultural debate sparks up as a revival of A Different World takes shape—Truth Nation weighs in on which artist delivered the best theme song, with strong support for Aretha Franklin’s version. The energy keeps building with Pop-Off Friday, as callers sound off and bring their unfiltered takes to the mic. A fast-paced hour of news, culture, and real talk—wrapped up the way only Truth In The Afternoon can.

The 5 PM hour kicks off with Adam’s Reporter’s Notebook Preview, offering a look at the stories he’s tracking and what’s coming next. At 5:16, ICYMI brings a rapid‑fire mix of standout moments. Adam’s take on the WAVE brawl, and Deb’s impressive fundraising during the Pup Drive. At 5:36, The hour wraps at 5:46 with a replay of attorney Chris MacGillis breaking down the Menards forklift injury lawsuit, explaining what happened, the legal stakes, and how the case could shape safety and accountability moving forward.

Adam Robets shares a preview of this weekends episode of Reporter's Notebook!

The 4 PM hour delivers a full sweep of compelling stories, starting with an HR Director Exclusive offering real‑world insight into workplace challenges and trends, followed by WTMJ’s Erik Bilstad spotlighting an Everyday Hero making a quiet but powerful impact. The conversation shifts to major environmental and public‑health developments with an update on the Lake Michigan sewage overflow and a look at Europe’s expanding smoking bans, before the Week in Review recaps the biggest moments of the past several days. The hour closes with attorney Chris MacGillis breaking down the Menards forklift injury lawsuit and what it means for safety, accountability, and the legal fight ahead.

Guardians Reporter, Andre Knott, and Kevan Arnold talk off days and players looking to get out of their funk at the plate.

Attorney Chris MacGillis breaks down the latest developments in the Menards lawsuit invlovling a forklift incident. MacGillis explains the claims at the center of the case, what the legal process looks like moving forward, and how the outcome could impact both the company and consumers.