The 3 PM hour kicks off at 3:08 with 3 at 3: Spirit Airlines facing potential financial rescue, Port Milwaukee preparing for a boost in cruise ship traffic, and a lively Brice Turang montage celebrating the Brewers infielder’s recent highlights. At 3:16, Steve Baas joins the show to stress how drivers can stay safe in Milwaukee’s construction zones, why crashes spike in work areas, and the simple habits that protect both workers and motorists. At 3:36, Jay Young breaks down how the Iran conflict is pushing and pulling global oil prices, and what market watchers expect next. The hour wraps at 3:46 with an Earth Day conversation featuring environmental activist Rob Greenfield, who explains how simple, intentional living can reduce waste and help anyone shrink their environmental footprint.