Big changes are happening at Wisconsin — and they might signal something much bigger.
In this episode of Jen, Gabe & Chewy, the crew reacts to the news that Chris McIntosh is leaving Wisconsin to become Big Ten Deputy Commissioner, and what that means for the future of Badgers athletics.
🚨 The Big Question
Was this a promotion… or an exit before things got worse?
The conversation centers on:
Whether McIntosh was ahead of a potential firing
If Wisconsin football’s struggles played a role
And whether this move is actually a reset for the program
🧠 The NIL Problem
The biggest issue raised:
👉 Wisconsin may have fallen behind in the NIL era
Lack of aggressive fundraising
Reliance on old models that no longer work
Failure to adapt quickly when NIL changed college sports
And that has led to:
Recruiting challenges
Program stagnation
Growing frustration among fans
🏈 Football Drives Everything
The discussion makes it clear:
Football is the lifeblood of the athletic department
Attendance and interest are slipping
More money is being pushed into football to fix it
But if that doesn’t work:
👉 Bigger changes could still be coming
🔄 Leadership Shakeup
With multiple transitions happening:
Chancellor leaving
Interim leadership in place
Athletic director search underway
This isn’t just one change — it’s a full reset moment
💬 The Debate
Should McIntosh be blamed for where things are?
Was Barry Alvarez’s decision to hire him a mistake?
Or was the job simply harder than expected in the NIL era?