This week on the podcast we’re talking with Rob and Kennedy from Email Marketing Heroes. They share tips and examples of the correct email marking strategies you can use, even if you are not a good writer. We are also going through some common problems and mindset issues people often face regarding frequent email marketing. If you want to become the hero of your inbox, tune into this week’s episode for more details.

Topics discussed in this episode:

* Why people do not frequently use email strategy* Why backup plans and strategies are so necessary for emails* The importance of having an easy starting point for your email strategy* How to make emailing an enjoyable process* The difference between sales channel and content channel emails* Tips on how to grow your email list* Why unsubscribers are just as important as subscribers* How Rob and Kennedy create 365 days of email content* How to be sure you always have clickable links* Knowing the strategy of “story-lesson-offer”

Quotables:

In the digital marketing landscape, there is not a lot of other stuff that gets the same results that email does. – Rob + KennedyClick To Tweet

We write emails that you can write in a few minutes a day, even if you’re a terrible writer because the structure that we start with as a starting point is straightforward to implement. – Rob + KennedyClick To Tweet

We want to email with genuinely valuable content and see your email marketing as a content channel, not a sales channel. – Rob + KennedyClick To Tweet

I’m not going to send the emails to make sales. I will send the emails to make connections, and the selling will happen as a byproduct of that. – Rob + KennedyClick To Tweet

“One thing you have to remember is that you control and own the data with your email.” – Rob + Kennedy