I hope you have enjoyed and put into practice each of the 28 leadership principles that we have covered in this series. Because you stuck in there, though, I'm going to give you a *Bonus Principle* - Leadership Principle #29 is to Always Give Something Extra.

“Under promise; over-deliver.” – Tom Peters

There is a donut store in my neighborhood owned by a little oriental lady who is an expert at maximizing word-of-mouth advertising.

The first time I walked through her doors, she greeted me with a warm smile thanked me over and over for coming in, and gave me a fresh, hot donut hole to eat while I waited.

She had a whole store full of people but treated each one as if he or she were the only person in the world at that moment.

As I left the store with my order, I peeked into the box and found two extra donuts. I assumed that she had made a mistake. However, when I went back a couple of months later, she greeted me saying that I was her good customer and again I got more than I ordered.

When it happened the first time, I didn’t tell a lot of people, but when I realized that that was her way of doing business, I told many people.

You can do the same in your business. Under promise and over deliver and the customer will always be happy.

When I conduct sales training, I promise a 10% increase in sales. When my clients receive a 40%, 50%, or even 60% increase, they are delighted, and they tell more people.

If you want to increase word-of-mouth advertising, always give a little extra.

Bonus Daily Leadership Principle
Principle #29: Always Give Something Extra.

https://www.leadersinstitute.com/daily-leadership-tip-bonus-principle-always-give-something-extra/