LinkedIn is a powerful medium to generate leads. There are few reasons for that.

LinkedIn Statistics: Total Number of Linkedin Users: 500 million Last updated: 1/1/18

Percentage of users that use Linkedin Daily: 40%

There are 57% of male users and 44% female users on Linkedin.

After US, India, Brazil, Great Britain and Canada has the highest number of Linkedin users.

13% of Millennials (15-34 Years old) use Linkedin.

28% of All Internet male users use Linkedin, whereas 27% of All Internet Female users use Linkedin.

44% of Linked users earn more than $75,000 in a year

There are over 39 million students and recent grads on Linkedin. Source: LinkedIn Stats

Just to give a perspective on a given industry, there are 5.5 million accountants on Linkedn.

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Direct Mail is one of the least crowded inboxes. Recently Stack Adapt sent this to our office:

Where adwords cost are getting up-to $50-$75 or even $100 a click and some of the other avenues get competitive. What out of the box marketing ideas you can apply?

Source: Kopywritingkourse.com

Surprise element works, people remember how you made them feel. Anything which are not expecting is a great way to get their attention. Examples:

• Sending box of cookies or cupcakes
• Sending a cigar with hand written note
• Pill bottle with a prescription
• Trash can with a copy....

Here is an example used by us, we send these pill bottles with this copy:

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One question that service providers really don’t want to spend more than a few seconds answering is: “Was it worth it?”

I spent money on adwords...

I ran a radio campaign....

We advertised on a local directory

We did instagram ads....

To ensure that the effort, time, and money you put into your marketing journey aren’t wasted, you need to have a clear vision of where you're headed.

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We apply these 7 steps everyday for 100+ local service based businesses in order to help them differentiate, grow and scale. Each step is very important!! We know that location no longer bring you customers. 8,600 brick-and-mortar stores will close their doors in 2017, which is a staggering figure. Follow this 7 step proven framework to avoid getting crushed by your competition.

Step # 4:  Social Media

Secret is to use the proper medium.

The first step is to identify who your audience is and where they spend their time. You want to be as specific as possible, since it will make your decision easier. Write down the answers to the following questions:

• Who is your typical customer?
• How old are they?

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We apply these 7 steps everyday for 100+ local service based businesses in order to help them differentiate, grow and scale. Each step is very important!! We know that location no longer bring you customers. 8,600 brick-and-mortar stores will close their doors in 2017, which is a staggering figure. Follow this 7 step proven framework to avoid getting crushed by your competition.

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We are all followers and we love following. The moment we don’t know what to do we get uncomfortable. When you don’t make it easy for your customers, you tend to loose.

Yesterday we talked about why service providers waste more than 70% of online leads because of not having a solid closing system in their business and they fail to get back to their potential leads right away. There is another major problem before even traffic turns into a lead.

Service providers need to understand we living in the day and age where everyone has ADHD (Attention Deficit Disorder). You have seen how we browse our screens, you have seen how frustrated we get when website doesn’t load on time. Similarly we get frustrated when we businesses don’t make it easy for us to work with them.

Right now here is how the process works for an average plumber:

Show notes: https://rapidboostmarketing.com/grow

In alot of companies sales and marketing efforts don't align. You ask the marketing team, yes we are getting tons of leads and traffic. You ask the sales team, they have a very different picture of this whole situation. Harvard Business Review, 71% of qualified leads are never followed up with. What’s more is, of the leads that are followed up on, they’re only touched an average of 1.3 times. What is the biggest problem you might be asking?

Companies don’t respond fast enough to leads. In fact, they take 46 hours and 53 minutes to pick up the phone and respond to a lead.

This can be changed!! Increase from 27% to 92% is an increase of 341% lift in results just by responding immediately and persistently to online leads. We worked with one of our clients and here are the results they got...By moving their average response time from 6 days to 1 day, their close rates went from 3.2% to 7.5%.

Here is another interesting data which will surprise you. It's like every additional minute is costing you money....

After 20 hours every additional dial you or your salespeople make actually hurts your ability to make contact to qualify a lead.”

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📲  Fix Your Second Most Visited Page On Your Website: About Us Page 👨‍💼

It is the second most visited page on service providers website after homepage. If potential customers and clients feel a personal connection to the company's story or founder and an emotional connection to the people behind it, consumers are likely to pursue the conversation further. Great About Us page can make — or even break your website.

Remember to apply this 10 Point Formula –

First Fold (Most important area of about Us Page). In the first fold focus on your buyer persona and the value they get

Company description and Bios - A Story of the Brand (At Least for the management if not whole staff)

Why Us (Why they should choose you over multiple other options out there).

Values & Mission

Visuals (Pictures & Video)

A clear and strong call to action

Contact information

Testimonials and links

Case study data, and other facts that prove your value

Most important: To make your page as engaging as possible.

Some companies and organizations use the page "Why Us" instead of About Us page.

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Spying On Your Competition, Learning From Them & Reverse Engineering Their Successful Campaigns 

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Service based businesses like Roofers, Plumbers, Electricians, IT Companies etc. often quote or bid on the big projects. It can get really really competitive. Here is an strategy to help you win those big deals and contracts.

Using retargeting strategy allows you to zero in on those people who are decision makers and influence their decision especially when you know your competitors are also bidding on the same project. Don't just sit and wait for the decision, you can target them specifically around possible concerns or questions they may have. At Rapid Boost we retarget our potential clients with previous client testimonials to show them what other people think about our service which helps with our conversion ratio immensely.

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