It’s like going to gym for 6 months and not seeing results or following a diet plan but not seeing results. Sometimes we keep doing things and don’t improve or make adjustments over time. 

In marketing it’s like spending 100,000 and not sure what you are getting or if that’s the best you can get. 

Problem is that no campaign or marketing strategy is perfect, but over time through testing and trying it gets refined and becomes very effective. Just putting a strategy in place and not refining it over time has a cost. 

It’s ok if things are not working out but you have to change them in order to improve. It’s like going to gym and seeing no results but going for another 6 months just with the hope that time will change it. 

In marketing you have to constantly test and improve. Which can create amazing opportunities for growth and fix the leaks in your marketing program. 

A podcast listener from Red Deer, Alberta emailed me 6 months ago. It’s a family owned plumbing company and they were spending $4000/month on online marketing or almost $50,000 a year. They had 4 vans running and they wanted to get a fifth van but sales were not there yet. 

We chatted and I sent him some recommendations. Among those recommendations one of them was to have a exit intent or behavioural pop-up on their website. He went ahead and implemented few things, among them was also the pop-up I recommended him. 

Show notes

I often hear from people that, we are blogging for our business but we are not seeing a return on our investment or we have not received any leads from it yet. 

I always ask this question, can you show me your blog post? Just by scanning it in most cases we can narrow it down and point out why it’s not getting the desired results. 

Problem is they don’t follow a proper process and don’t do it properly

Here is how we generated $63,000 from 1 blog post. 

Blog Post Link

Traffic of this blog: 

5000+ Unique Visits

Shownotes

Step # 1 Determine your content frequency (Daily, Weekly, Biweekly, 2 times a day etc) - One Time

https://rapidboostmarketing.com/content-marketing-planning-service-providers/

Step # 2 Do reverse demand analysis and find out what your potential clients are looking for and narrow down 7 topic ideas - Weekly Use this Free tool: UberSuggest by Neil Patel

More free tools:

https://rapidboostmarketing.com/how-to-find-long-tail-keywords-to-tap-into-70-of-search-traffic/

Step # 3 Using tool like headline optimizer and blog ideas💡 generator come up with headlines and topics - Weekly

https://rapidboostmarketing.com/write-winning-headlines-ads-blogs-social-media-website/

Step # 4 Research on the topic and find me edible sources and ideas to add to your video - Weekly

Step # 5 Production: Best camera is the camera 🎥 📱 💻 you have. If you are on the mobile then use this free app InShot video editor and if you are in desktop use WeVideo - Weekly if you want to batch them

Step # 6 Promotion (Most important thing)

Publish it as a Blog

Release as a Facebook Video

Turn that into a Facebook Story

Share it on your pages and groups

Release it in Instagram 📺 TV

Turn that into a Instagram Story

Turn that into Instagram Post

Promote it on Twitter

Release it on LinkedIn

Share it on LinkedIn page and groups

Release on YouTube

Turn it into a podcast

Dental Clinic Case Study in Calgary, Alberta

Average Leads Generated Per Day 15-30/Day 

20 Day Case Study: ~330 Leads Generated

Created Custom and Lookalike Facebook Audience Campaigns and generated 30 new patients.

Average patient: ~$700 * 30 = 21,000 in new revenue generated

Show notes & Watch Video

🚀 Fascinating new aspect of influencing customer devisions

What is “Nudge”?

Nudge theory has been prevalent in politics and behavioural economics for decades, and it was popularized in a 2008 book by economists Richard Thaler and Cass Sunstein. In the book, they describe a nudge as ‘any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives.’

Nudging works most effectively when it is used for good, creating a “win-win” situation for both companies and individuals.

We’ve seen examples here that make one thing clear: nudging holds the potential to move the marketing paradigm towards a proper understanding of the subconscious drivers of consumer behavior. But it is equally clear that it works most effectively when used to create a win-win situation for both companies and individuals.

Influencing Your Potential Customers Buying Decisions
Not just Businesses but schools, marketers and even governments are now using this technique so people can take desired actions.

Simple act of getting high school kids to fill out a college application before they graduated was the nudge that changed the course of their lives. Nudges are small, almost invisible, and often controversial.

So, how do we think…

Read more...

https://rapidboostmarketing.com/fascinating-new-aspect-of-influencing-customer-devisions/

 Color of a room can affect your mood. Red has been shown to raise blood pressure, increase speed of respiration and quicken heart rate. Blue, on the other hand, has the opposite effect: it reduces blood pressure, slows down respiration and reduces heart rate.

 This study, published on the Web site of the journal Science, researchers at the University of British Columbia conducted tests with 600 people to determine whether cognitive performance varied when people saw red or blue. Participants performed tasks with words or images displayed against red, blue or neutral backgrounds on computer screens.

Show notes

🤬 How To Deal With Negative Reviews 😡

Each additional star in your ratings can increase your revenue by 9%. It's an amazing opportunity for businesses to take advantage of these review websites.

Here is a great example of a negative review and reply from the business owner:

https://rapidboostmarketing.com/how-to-deal-with-negative-reviews/

#reviews #Facebook #Googlereviews #customerreviews #trust #brand #localbiz #clients #sales #revenue #profit

From a marketing standpoint, emojis are undeniably useful. Emojis in a tweet can increase engagement by 25.4 percent, and emojis in a Facebook post can increase the number of likes by 57 percent and the number of comments and shares by 33 percent.

Academic study proving the fact Emoji’s or Emoticons work… Link

Emojis can be powerful tools that help your messages stick with your audience: a study found that participants who were sent messages with emojis scored higher on memory than those who were sent messages without emojis, indicating that emojis can make your message more memorable.

1. 👉
2. 👇
3. 😉
4. 🎉
5. 🤔
6. 👏
7. 🚀
8. 🔥
9. 🎄
10. 👀

For Valentine’s Day, the study found that using a “lips” emoji in the subject line resulted in a 24% read rate and an 89% inbox placement vs. the text-only group which only achieved a 20% read rate and an 83% inbox placement.

During ‘Biscuit Week’ in August 2016, the supermarket sent subscribers emails using the “biscuit” emoji in the subject line alongside the text ‘Crumbs, it’s biscuit week!’. These emails generated almost double the usual read rates, illustrating the impact emojis can have when used strategically – Source:  6 Ways To Use Emoji’s

Source: Emoji Use

Tips are from:

John Robson from Higher Awareness Inc.
Subs Jay from Amma Meals & Senior Services
Diane from Innovaid
Rose from Rose Blankenagel - Mortgage Broker - Mortgage West
Jennifer from Lincolnberg Master Builder

👨🏼‍💻👨🏼‍💻 SEO Mistakes To Avoid in 2019 🤓

We are already in the middle of 2018, and there have been some really different trends in the field of SEO. But any good strategy has its fair share of mistakes. There are numerous SEO mistakes that businesses make without realizing them. Let us throw some light on these mistakes to help you avoid them.

But what if even after putting in efforts you do not yield the results you aimed for? What if your website is still on the fourth or fifth page of the search results? Probably, you aren’t doing something right. Therefore, to help you identify and rectify these mistakes, in this article, I will talk about the 10 critical SEO mistakes that businesses should avoid.

Lack of Keyword Research

Adding keywords to your web content is an integral part of the search engine optimization process. Keywords are the terms used to conduct online searches on the search engine. When these keywords are added to your web content, it increases your chances of ranking well on the search engine result pages. But simply adding keywords to your web content will not help you get a good SEO rank. The very first mistake people do when it comes to keywords is that they do not research enough. You can easily assume keywords, but that won’t get you results. What you need to understand is the preferences of the target audience in keywords. Conducting research will give you a clear idea of what your target audience is looking for and how your product or service can fulfill your customers need. You will be able to identify the short-tail and long-tail keywords commonly used by your target audience.

Go here to access resources and in-depth blog:

https://rapidboostmarketing.com/10-critical-seo-mistakes-you-should-avoid-in-2019/