Big progress today. Listen for a good time

 Sorry, no description today :) 

Why do free trial users not even use their free trial? You cant make everyone convert from free to paid. But you can improve how many of those free users (who cost a lot of time and resource to acquire) convert. 

Need to get a win on the board without going public? Trust your inner circle and worry about dotting the I's and crossing the T's later. 

Here's how im doing that to kickstart my huge project

Ever done a QBR? What about for your clients? Me either. But it might be a good idea. 

No preview today. Have a listen ;) 

Yeah this was a very simple, easy day. Jokes. Preventing churn and optimizing your free trial > paid customer ratio is hard. 

That's what we did today. But I can't do it alone, I don't know how. So, here's how we do it... 

Ever sat and talked to yourself on camera? Yeah it's not easy. Getting no reply, having to think of body language and tone. Ooooffff

Start from completely fresh on any Google Document... where do you start? That's what I did today. 

Mapping out a new initiative, what it might mean, what we'd need, how it would work and everything inbetween. 

Here's a couple things I did while trying to not take the easy route on this...

Net revenue retention. Big topic :0 

We got started after our SKO, and the ball is moving. But I nearly made a pretty big fail and was lucky to be saved this time out. 

Have a listen to hear how my boss saw something coming that I didn't, and how we make sure he can see these issues coming down the pipe even if I don't.