The success of high-protein, low cal brands Halo Top and Enlightened notwithstanding, most Americans don't head to the ice cream aisle for a protein fix, argues the CEO of Arctic Zero, who says his new light ice cream can compete with these brands when it comes to guilt-free indulgence (at just 280-360 calories/pint), but delivers a creamier mouth-feel and a cleaner label.

Faba Butter uses aquafaba – the viscous liquid left over from cooking chickpeas – to bind water, coconut oil and a plant-based liquid oil to create a vegan buttery spread claimed to blow rivals out of the water. Elaine Watson caught up with brand owner FORA at the Specialty Food Association’s Winter Fancy Food Show to find out more.