My guest on this episode is Dale Larson, founder and CEO of Modex, an LO recruiting and data platform that gives really granular data on LO performance and loan breakdown to help lenders recruit more effectively.

Dale and I talk about what tells LOs give before they switch lenders, the importance and relevance of context within data, how ambitious lenders are using Modex today, and lessons learned from founding and growing a data company.

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House of Data explores how data is influencing decisions at the most ambitious companies in housing. Each episode dives into how housing market participants are ingesting, organizing, and making decisions using data, and the competitive advantages that follow.