“We want people that are authentic, and passionate, and want to do what’s best for members.” - Jennifer D’Amico

Thank you for tuning in to episode 136 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of CUInsight.com. This episode is brought to you by Allied Solutions. Allied Solutions is focused on helping clients grow their bottom line, protect their business and members, and evolve to stay ahead of the competition.

My guests on today's show are Jennifer D’Amico and Randy Schultz. Jen is the VP of Marketing at Commonwealth Central Credit Union. Randy is the VP of Marketing at Strum Agency. This episode is filled with insights from two marketing experts in the credit union industry, and was recorded in front of a live audience at the 2022 MAC Conference in Chicago. Jen and Randy talk about what gets them most excited for the future of the movement including data, culture, member experience, and change.

During our conversation, Jen and Randy dive into the greatest investment made in each of their careers. Coincidentally, they share similar thoughts on how they immerse themselves in the credit union community. They express the importance of creating connections, continuing education, and sharing ideas to stay relevant in the industry. Together we chat about what to look for in building a strong team that understands the culture and the “why” of the organization.

Jen talks about taking risks in marketing and the balancing act of driving new business and showing positive results, while sharing member stories. Randy gives tips to stay up to date in marketing and speaks on the importance of shifting our mindsets. We chat about the future of the credit union movement and the need to humanize the financial services industry to attract talent.

As we wrap up the show, listen in as Jen and Randy discuss work-life balance, Randy’s favorite album of all time, and the best combo: Pelotons and puppies. Enjoy my conversation with Jen and Randy!

Find the full show notes on cuinsight.com.

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Books mentioned on The CUInsight Experience podcast: Book List

How to find Jen:
Jennifer D’Amico, VP of Marketing at Commonwealth Central Credit Union
[email protected]
https://www.wealthcu.org
LinkedIn | Facebook | Instagram

How to find Randy:
Randy Schultz, VP of Marketing at Strum Agency
[email protected]
https://www.strumagency.com
LinkedIn | Facebook | Instagram | Twitter