Taking the first step to try something new is exciting and rewarding. But what if you don't really care about the thing once you do it?

I got personal with Damien Law of Effin' Good Snacks to learn what makes this brand better than his first. After googling healthy late-night food options, he saw a need for tasty snacks people actually wanted to eat. Would a previously failed yoga business keep Damien from going after his melatonin-filled dreams?

Here's how this 21-year-old entrepreneur identified a problem, baked up a solution, and launched a brand in the middle of a pandemic (with a little help from TikTok).Get some of Damien's delicious cookies here: www.effingoodsnacks.com