Boom - episode 4 of 'Off-label'!

There are few people I have had the opportunity to work with that know more than Damon about strategic marketing in pharma, and boy does this come across during our discussion. We discussed:

- why good marketing requires a deep understanding of your customer (and this can get overlooked)

- how scientifically interesting products can not get used

- why reps are still important in an omnichannel world

A rich conversation, with zero bullshit

Enjoy!