Cubicle Liberation Podcast

Dan Anton on Creating a Software Empire


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Intro Dan

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before we get started, where can someone learn more about you and what you can offer?

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smartengage.com

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Integration: Email Auto Responder + FB messenger + Web Push notifications + SMS





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Currently…

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Puerto Rico

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month long vacations





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Dan’s story from the beginning

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looking critical turning points

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95-96 in high school, ~sophomore

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AOL

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buy video games & sell for $5 more

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New Jersey

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message people who had video games on the profile

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~$200/m



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college ~y2k

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comp sci major –> biz

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eBay

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building computers

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concert tix

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World of Warcraft guide buy rights –> eBay sales page + unlimited quantity





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never thought online was going to be career…

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9/11 –> army

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loved army

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10 years in army

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infantry…injured

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didn’t want desk job



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lost identity…

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scary…

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~3 months to ETS (getting out)

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what to I want to be/do?



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brother was working at an SEO agency

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…Warrior forum

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started ranking…

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~2009-2011



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saw a needs/questions –> Software make

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hired a developer on freelancer.com

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1st hire burned him…out $5k

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considered stopping

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2nd guy…vetted a bit more



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Backlinksindexer.com

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still ranks



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The Best Spinner guy…

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emails him

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Google’s “how to setup affiliate program”

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strike while the iron is hot

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$1k/m –> $18k/m in recurring rebills overnight

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uhh, shit!

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pressure to stay





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Dan knew his market research…

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questions being asked…

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usually starts as a problem for him…

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is there a good solution that exists already?

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improve upon it?

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no, no worries

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yes, potentially build it





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can it be automated/systemitized?

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no ==> not start it







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As an entrepreneur…If not growing, falling behind

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More affiliates…

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Colin Klinkert affiliate



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reinvesting $$ in other ideas

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some didn’t work…some did



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His SW Dev team

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A, B, C teams

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A team for big, complicated projects

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team leader



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lots of options now to find good people

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need to have some technical writing…

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specs, docs





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