Cubicle Liberation Podcast

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Objective(s): Identify, plan, organize, and EXECUTE priority action sets

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Steps 1-3 help with step 4 a lot…

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Psychology of seeing clearly & not acting…

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additional context…

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most people…some of the time…

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Rohn — big enough why, the how becomes easy

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…What’s Important –> Big Biz/Personal Goals –> Priority Project Groups –> Priority Projects –> Big Picture Action Sets –> Next Action Sets

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tie big goals to today’s actions in your mind

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<– go the other way too

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Inputs into your mind — see, hear, smell, feel, touch

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enable immersion ==> deep, focused work…flow

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Take back control of your time

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email, text, calls, chat programs, social media…

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Motivation

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reframe so don’t need motivation

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like a wave

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increase motivation…associate things you like with task

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creating negative associations

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momentum

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checking off

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Willpower

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muscle

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eat that frog

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following feelings vs feelings following action

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Just Start

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Feeling listless?  Make a list!

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Break action sets up into smaller and small actions

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Due Dates for Goals

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Excitement over anxiety

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False clarity

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vs inputs…

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Aligning Vectors/Double Dipping/Amplifiers

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2x, 10x, 100x, 1000x

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understanding human behavior multiple benefits

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YouTube

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Dallas SEO Geek

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relationships & stories

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Building habits

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replace bad with good

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Building health

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1 thing at a time

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Environment Hacks

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fasting — food, audio, TV

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remove lots of inputs

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Bookends

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day, week, month, quarter, year

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tiny bit of time at beginning and end to reflect back & look forward

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plan tomorrow at the end of today

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what I feel like doing today vs what I should do tomorrow

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get your mind right first thing in the morning

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Batching

Inevitable Success 2021 series part 3 — What’s Important

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Objective: Identify What’s Important & What’s not Important

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Create/utilize systems/tools/techniques for differentiating

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Subcategory of Building Understanding…

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Breathe…brain activation…

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pre-frontal cortex

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delayed gratification

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sources of confusion…

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other people’s proclamations

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default method vs … methods

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big source of waste…

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Priorities vs Goals

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Goals –> Priorities

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whole is greater than the sum of the parts

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Wanting…

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be careful and wary of wants…

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important to consider why want(s)…

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engineer conditions where you want to do what is good, right, true, helpful, important, etc

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Long term target

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example navigating to mountain destination on foot…

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generally good & take away from long term target ==> no helpful

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Build scenarios…

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gaps? “magic happens”

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Missed opportunities

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infinity

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always going to happen

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pivoting/change directions considerations

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ship without an anchor…went where the wind blew

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Building Relationships is very important

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Social creatures

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OMG Live

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Mastermind in the Mountains Aug 2021 Event

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help see what you didn’t see before…

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Working on what’s not important

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Multipliers/Amplifiers

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You CAN get to a point where what’s important is very clear to you

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…distinguish between what’s not important

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Fletch’s book working title

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navigating your mind: engineering conditions for success

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Previously: How to Know What’s True…part 1

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what is a starting point for building understanding?

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don’t try to get it all at once

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Goals:

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find & understand broad, useful, “true” concepts

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test concepts

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Extract Meaning

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Be careful

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Curiosity + exploration

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First Da Vinci Genius Principle

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Brain health

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draw distinctions

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VS

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building understanding vs following someone’s model

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truly reverse engineer vs gaining meaning where isn’t

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emotional distancing from ideas vs emotional attachment to ideas

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scenarios –> concepts

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relationships — call her more…

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==> work harder not necessarily what needed

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engines — more gas

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==> threshold(s) — limiting factors

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SEO —

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build more links…==> work harder…

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SEO training…”follow” “exact” instructions

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==> experience it

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==> what’s important…

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5 pg website, 20 links –> #1

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200 links –> XX

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==> thresholds

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Entities…GMB ==> thresholds

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thresholds –> synergy

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==> ingredients

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Bball training

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==> experience it, get your reps

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master class

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The Flowing Meta

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Metagame

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Environment/Context

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thresholds are huge

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study brainz

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work to build your understanding about how the mind works

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brain vs mind — different things

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meaningful data…

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naked data vs building context

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surveys…

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half truth, 10% truth

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error: looking for confirmation…

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brainz filterz

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what we are using…

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flawed memory & perceptions

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result oriented conclusions

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0 or 1 — true or false

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estimation…

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very close to 0 or 1

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killing an ogre

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sitting in a chair

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not 1 dimensional

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act as if…true or false…strong foundation

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(1) I can perceive parts of reality

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aware of something

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(2) basic universal logic

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order + chaos

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I can combine (1) and (2) to test reality

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Act as if…part 2…for a practical benefit

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RPG game…level up…resources…

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implies a growth mindset

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have free will

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not going to be hit by comet

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you will inevitably succeed

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opposite testing

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how do we know if we are conscious of something…

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opposite is clearly not true

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false dichotomies

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adjust statement to fit a dichotomy

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extremes

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assume an idea is true & false…

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what does that look like?

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what clues would be left?

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testability

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building brain understanding

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ambiguity, unknown

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identify what you want to believe

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practice curiosity — 1st DaVinci Principle

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no idea is sacred

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not faith — not a good tool to know what’s true

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not source/authority “thinking”

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outside of yourself

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take responsibility for your own beliefs

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BS detection kit — everything above

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Intro

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Plug

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https://en.elninoylabolacr.org/donations/

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send proof of donation to:

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invitation to charity webinar

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was one of the kids

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in Costa Rica

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Semantic Mastery

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mgyb.co

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Make Google Your Bitch

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affiliate link

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Story

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Grew up in extreme poverty

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Lived in Costa Rica until 9…

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Then moved to New York @ 10

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30+ Years in USA

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HS into sports — wrestling, soccer, football

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bored in class and get into trouble

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Navy @ 18…served active for 10 years

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went to college @ 28 —

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degree in computer science

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then wanted to be a literature professor

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until saw lit prof check

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then back to business administration

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Got MBA

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Ran a company in LA…someone else’s company

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company sold it…

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new company put him in a cubicle @ 2003…40 years old…

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looked ahead “next 25 years of life”

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took his cash and told company to fuck off

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Dream to go back to Costa Rica, so did it

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Bench press — up to 435

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Got ripped

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At Party…

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“computer programmer”

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online directory owner offer

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result: hyper focused on SEO

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2004

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got directory to lots of traffic

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Doing SEO ever since…

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CT Fletcher

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Likes Fucking with Google

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More biz from directory owner talking about him

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Gets a lot of clients from word of mouth

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POFU mindset…set own terms

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Snowballed from there with clients

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Clients from all over the world

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Started Semantic Mastery ~ 2012/2013

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Google: “things not strings”

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It all comes down to binary code

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Tim Berner-Lee? TED Talk entities/relationships

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2009

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2014

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don’t focus too much on building other peoples’ biz vs your own biz

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Did some Adsense until Google killed his account

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got up to about $20k/m

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Google’s servers are connected via links

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Read Google’s: Distance Graph Algorithm patent

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Here are the links to the Distance Graph patents:

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Updated April 24, 2018

h...

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Maps SEO — The VIP line in local search

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look at SERPs

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Fletch Experience…

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Grad degree in technical geography

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Worked on algorithms for Google Maps ~20 years

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Geostatistics

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David Experience…

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Long term trends

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Maps pack SERPs real estate

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Maps pack SERPs across more keywords

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Google’s $$ makers

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Ads

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Data

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Real Battlefield

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Rank X for Y

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Proximity

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Travel Time/TTA factor

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Localized keyword research

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Entities & Thresholds

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On, Off, inside GMB

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GMB Safety

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Maps SEO Ninja Training

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Maps SEO Dominator WordPress Plugin

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Are you hijacked in the Matrix?

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…and how to get out if you are…

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mental hijacked feelings

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walking down the street

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your own thoughts?

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phone/website/app notifications

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lots of us are hijacked

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build your filtering skills & systems

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engineering feelings…to want to do

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Hallucinogens

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lower default mode network

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Knowledge work?

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Fletcher product — Q1 2021 release

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The Internet Marketer’s Survival Guide

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removing failure conditions…success is natural result

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joshuafletcher.com Q1 2021 — get notifications

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stoicism…

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fasting…food & media

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general principles to pull out

 

Notes from the podcast:

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Long term planning — it’s bull**** & important

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contrarian…bull**** & important

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processes loaded with failure conditions

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beliefs rely on us already being correct

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be…different…be…different

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lots of don’t stick to the plan

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false positive cases

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can be wrong about what’s true

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can be wrong about what we need to do to build a good business

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environment can change something that was good to not good and vice versa

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==> build understanding

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why focus on it?

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life goals…important priorities…

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build value ==> wealth

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arrive at/become different place/person

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people with plan/goals vs not

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don’t build the wrong business…that you’ll hate

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or with major failure conditions

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building understanding with long term planning

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Fletch’s social psych background

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perpetual fight, flight, freeze

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triggers…

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immediate state escape maneuvers

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upward & downward spiraling

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matrix pod connection

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how to do it…

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building assets, skills, relationships

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objectives & priorities

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priority life organization

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life integration

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aligning vectors

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excellent vs best

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thresholds

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boundaries

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plan to test and pivot

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Focus

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narrowing focus

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focus on how to build a biz

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priorities vs focus

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David’s biz planning specifics

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Dallas SEO Geek

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consistency

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GTD system

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when I got started…

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“fast” success plan

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major pivot

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Fletch’s …planning?

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plan to arrive at…

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How We Close Big SEO Client Deals

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Fletch…

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$6500/m recurring

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15 yo daughter…where start?

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building skills/aptitudes

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capability of fulfillment

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communication

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building SEO distinctions

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harder to close big deals vs small deals?

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not necessarily harder…but…potentially more work & longer sales cycle

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$10k/m…$100k fat check…

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…board of directors

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additional benefits — big vs small

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hidden costs — big vs small

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Vision & Justification [link]

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SEO can grow biz

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SEO traffic value estimators

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Ahrefs traffic value

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Positioning

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how do they view you/your brand/SEO

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inbound vs outbound

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brand positioning

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personal positioning

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Fletch upwork…

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Trusted Advisor…

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Give value…

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SEO positioning

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Why important

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