Dan Gold MPRCA's posts

Dan Gold MPRCA's posts

By Dan Gold MPRCATechnology
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Dan Gold MPRCA's posts episodes

  • Have you published your home address by accident?
    We've all got an eye on privacy, especially with social networking. However many people that have registered a domain name have not elected to purchase privacy protection or similar. This means that the details of the registrant including name, address and email is available on a public whois search. Get in touch with your domain host and add privacy.
    w. www.dangoldmedia.com
    t. www.twitter.com/dangoldmedia
    f. www.fb.com/dgoldmedia
    020 8123 4745
    2 min
  • Filming on Hampstead Heath...Not today!
    So today we're supposed to be filming a commercial on the health. I'm sat in the production office and the heavens have opened.
    Apologies for the audio quality.
    #film #movie #commercial #advertising #production #rain #weather
    2 min
  • Skype Number Problems
    The trials and tribulations of buying a #SkypeNumber from @Skype. The Story So far.
    Trying to purchase a landline number for my business and it's all gone horribly wrong. #Skype
    4 min
  • World Book Day 2014
    Stop, step back and listen to the world around you. Pick up a
    book and experience the escape to somewhere else.
    Today I went to my son's nursery and read a couple of stories to
    the children there. It's probably one of the most inspiring
    things that I have done in the last few years.
    Let me explain.
    As the book's printed words were absorbed by my eyes, the
    imagination nested behind them, created an atmosphere which
    enabled me to enter the world of the authors.
    Adult Readers often over look the value of a good childrens book
    as simple literature, but if a book for the younger end of the
    market is not engaging, it's game over from the start.
    The one thing that we cannot afford as a society, is to allow the
    levels of literacy to fall. The future of the next generation and
    their opportunities in life start from the early days of reading.
    When you see how a toddler looks at a parent, guardian or
    playgroup leader whilst they're being
    3 min
  • How long should a video be?
    For a few years I said that the ideal length web video for a retail brand was 3 minutes, then (based on analytics) we saw that consumers were only really watching the first 90 seconds. So the advice changed to create shorter, higher impact videos. NOW, analytics are showing that (in most cases) videos of 60 seconds are the ideal length for people.
    So what are the reasons behind this?
    1. Mobile - with the desktop and laptop market shrinking, more people are consuming video on mobile devices such as phones and tablets. The simplicity of search and play is creating a flick to the next behaviour.
    2. Environment - whilst people are watching video content on the move, we have to take in to account the noises and distractions happening off device. We can deal with a few things within the video - clean audio at good levels and uncomplicated clear visuals. When creating text to appear in-vision, take in to account that the person watching may have an iPhone, so make it of a size that
    3 min
  • 450 Years of Experience - The Lazy Brag
    "450 Years of experience" What nonsense! I couldn't care less. This combination figure is irrelevant. You may have 250 members of staff or a 1000+ on the team. Want to know something? it means nothing, no one is buying it and it doesn't add to credibility.
    If you're scraping around for that to be in the top 10
    reasons why people should work with you. Stop, delete
    and think of something compelling!
    So far my wife and I have in excess of 72 years of
    breathing experience.
    The only figure that is impressive in terms of years is
    when you talk about the launch of the company.
    eg Est 1857 or getting people involved in a new venture.
    www.dangoldmedia.com
    www.twitter.com/dangoldmedia
    2 min

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