Dan Hodges is the CEO of Consumers in Motion (CIM Tours) that provides a service which assesses your company’s place in today’s marketplace. We identify opportunities for innovation, performance improvement and revenue growth. Retail Store Tours ( A CIM Company) offers customized, highly time-efficient programs that provide real-time marketplace intelligence and insights as part of a shared experience. Its programs rely on the Intelligent Engagement Index (IEI), a metric pioneered by parent company Consumers in Motion. Developed using extensive field research, the IEI assesses a company’s standing in the marketplace, focusing on the factors that most directly influence retail sales.