<p>Dana Bodine, VP of Marketing at Trustpilot, discussed the company’s mission to foster trust through authentic reviews, focusing on industries with high consumer lifetime value like FinTech in the U.S. She highlighted Trustpilot’s efforts to combat fake reviews, its AI-driven fraud detection, and data-backed ROI on customer engagement. Bodine emphasized human-centric marketing and the synergy between purpose and profit.</p>

Dana Bodine, VP of Marketing at Trustpilot, discussed the company’s mission to foster trust through authentic reviews, focusing on industries with high consumer lifetime value like FinTech in the U.S. She highlighted Trustpilot’s efforts to combat fake reviews, its AI-driven fraud detection, and data-backed ROI on customer engagement. Bodine emphasized human-centric marketing and the synergy between purpose and profit.

Dana Bodine, VP of Marketing, Trustpilot

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.

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Dana Bodine, VP of Marketing, Trustpilot

Dana Bodine, VP of Marketing, Trustpilot