Dance challenges are hotter than ever this July 2025, with catchy tutorials like Sophie Laverie’s quick viral routines popping up on nearly every For You page. Listeners are loving these snackable trend tutorials, tagged with #trendingvideos and #dancechallenge, pushing even more creators to jump in and show off their moves. TikTok continues to thrive as a platform for global creativity, with the latest data from Exploding Topics revealing over 1.94 billion adult users worldwide and 750 million unique monthly visits. Gen Z remains the core audience, but the 25-34 age group, especially males, is the single largest demographic using the app.

Behind all that content is a smarter-than-ever algorithm. In 2025, according to PW Skills, TikTok’s AI decides what listeners see based on real-time engagement—think likes, shares, comments, and even the typical length of videos users interact with. Robert Benjamin, a leading TikTok expert, says creators should now pay close attention to trending video lengths and topics because the algorithm heavily favors new content uploaded in the last 24-48 hours. If you want your video to go viral, study what’s working in your niche and match your content’s length to the trends.

Major headlines this week include some serious news tied to TikTok’s influence offline. FOX 11 in California reports that the FBI raided a home thought to be linked to an alleged 'TikTok cult' leader—part of an ongoing investigation sparked by a Netflix docuseries that shocked many in the community.

On the regulatory front, Table Media shares that the potential TikTok ban in the United States has been postponed again, with President Donald Trump signing an executive order for another reprieve. Listeners in the US can breathe easy for now, but the future of TikTok in the country remains an open question as lawmakers and the company keep negotiating.

For anyone hoping to break through, small creators are buzzing about new platform rules rolled out late July. As Sun.mv and other TikTokers explain, these updates impact reach and favor genuine engagement over spammy tactics, so creators small and large are rethinking their strategies to fit the latest algorithm tweaks.

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