This episode features Lewis and Elliot in conversation with Eva Baluchova, Global Employer Branding Lead at Danfoss, as she delves into the challenges of building an employee advocacy program without an employee advocacy tool in a global organization.

Eva shares how she implemented hands-on training to scale the program across regions, encouraged her employees to feel more confident on social media, and created a thriving culture of employee engagement by empowering employees from all departments to share their voices. Eva shares how she discovered the strategy of employee advocacy and how she implemented it the hard way without a tool to support her. 

Key Topics Discussed:

• Danfoss opened its employee advocacy program to all employees, fostering widespread participation.
  
  
• Training for employees focused on copywriting, storytelling, and content creation to empower employees.
  
  
• Tackling insecurities and motivating employees to share authentic stories.
  
  
• How to grow your employee advocacy strategy manually.
  
  

Check out this special episode for lessons learned that can inspire your employee advocacy efforts.

#MarketingPodcast #EmployeeAdvocacy #EmployeeEngagement