- Why what motivated you into fitness will never motivate your client
- The pricing strategy you must have to run a small fitness business
- Why a fitness trainer needs to be very careful about who they compare clients to
- Dangerous models of motivation that drives clients away
- Why you should never hold up your most committed members as an example
- What type of marketing can make prospects hate your business
- What you should whisper in your client’s ear to light a fire in them
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