567 Academy

The first goal of most of our marketing is to get someone in for a free intro session.

This is one of the most important parts of our sales process because it gives us the opportunity to present a great first impression and how we can be the best solution to someones problem.

Today, Coach JT and I will show you what our consults look like, how we build a friendly rapport from the get-go, and much more.

Do you or your coaches hate selling?

If so, you're not alone. Many fit pros don't like selling because they often have an image of a used car salesman. As coaches, we’re here to help and selling oftentimes feels like we’re scheming someone, but in fact it’s the complete opposite.

Selling is solving a problem that a person has.

Understanding that and having the rest of your sales process reflect that motto is what will increase your memberships and make you actually enjoy selling.

Today Coach JT and I will go over the keys to a great sales process.

We don’t know what’s going to happen next but we need to score some touchdowns as the pandemic continues.

Today Paul and I will go over the 4 markets you need to focus on right now so you can increase revenue in the short term and long.

Team meetings help solve problems, provide clarity, help with communication, and give a pulse of where things are at.

How you run your meetings change with where your business is at, but regardless of the size of your team, the principles don’t change.

Today, Coach JT and I will show you how we run our team meetings and how things have changed as our team has grown.

One of the first important business lessons I learned is the importance of the Average Lifetime Value of a client.

I was less than one year into business training athletes, mostly baseball players, and March rolled around which is the start of the baseball season.

Our athlete revenue started to drop, but luckily I started planting seeds in the winter for our adult program.

Fast forward 7 years later, our adult program is now our main source of revenue and has allowed us to grow into a 6,500 sq ft facility, while opening up 2 more gyms.

The biggest difference between athletes and adults is the average lifetime value. While we have plenty of athletes who've been with us for years many of them start for a few months out of the year, while our average adult trains with us for a few years.

In today's episode, Coach JT and I discuss how I grew our adult program from scratch.

Since the beginning, Paul and I have talked about running your gym like another shutdown is coming.

And with spikes occurring throughout the country, we're already starting to see gyms have to close down again.

If you don't have a plan or don't think it will happen to you, you're leaving your business in a vulnerable position.

In today's episode, I'm going to share what we’re doing at GameChanger to prepare our team & clients if we are shut down again.

One of the many lessons I've learned over the past 7 years of running multiple gyms is that hiring and developing people is no easy task.

In order to hire and keep great people for the long haul, you have to understand how they think and what's important to them.

In today's episode, I'm flipping the script and interviewing Coach JT, who's been with us for 5 years and has ascended into our director of training.

JT is a total rockstar and I trust him 100% with my business.

You'll hear him share his insight into how your team members are thinking and how to get them to take more responsibility and ownership

This is inevitable.

Whether it’ll be a staff member, a member, or you, are you prepared for what you’re going to do if someone gets covid in your gym?

Find out what we’re prepared to do at GameChanger.

We are in the middle of a pandemic and to be honest, I’ve been waiting for a moment like this.

The success of a business can’t really be measured until it has survived a crisis such as the one we’re in.

Today, Coach JT and I are going to talk about different leadership styles, our experiences, and more.

We’re starting to see things ease up and start to open up here in the Northeast.

While we don't have an official date, you still need a plan to reopen successfully, and in this episode, we've going to dive deep into our plan and share with you how we plan on generating revenue once we open our doors back up.