It may sound counter-intuitive, but the worse time to hire is when your back is up against a wall and you're forced to. I've made this mistake more than I like to admit. The challenge with waiting till you have to hire is you may comprise some of your values to fill an immediate need. You may justify hiring someone you're not really crazy about because of need.

One of the silver linings of this pandemic is, there's never been a bigger and better pool of potential employees looking for a career right now. So even if you don't need to hire right now, there's a great opportunity out there to upgrade your team.

In today's episode, I brought back our Director of Training, Coach JT, to talk about our hiring process at GameChanger. You won't want to miss this one!

If you're like me, your gym is still shut down and you can't do what you were doing earlier this year to generate revenue. This is where your creativity comes in.

Now is not the time to sit on the sidelines.

You have to generate new revenue in your business and on today's episode Paul & I will not only discuss ideas but things that I'm doing right now with my 3 locations to increase our cash flow.

When I first started my business 7 years ago, the thought of hiring and building a team never crossed my mind. I was just passionate about training and coaching others but once I realized I couldn't do it all I knew it was time to hire.

At first, I was bad at leading, managing, and holding others accountable so I worked really hard over the years at filling that deficit.

Fast forward 7 years, we've now built a thriving team and culture. In today's episode, I'm going to share with you the exact

action steps we took so you can do the same, no matter how big or small your team is.

Due to the pandemic, the model for packing in as many people as possible won’t fly anymore, at least not in the short term (and this can be a HUGE advantage to you).

You’re going to find out exactly what our training model at GameChanger is and how it has evolved; so we can maximize our space and opportunities for growth.

Our goal with reopening is to have our members feel as safe and as comfortable as possible, and that starts with controlling the narrative.

Your members want you to lead them, now more than ever. In today’s episode, you’ll find out how we’re doing just that and more.

Is the juice worth the squeeze when it comes to opening up your gym earlier than the government says to?

You’ll be getting a lot of news coverage but you’ll also be creating a lot of distrust within your community.

Paul and I will be talking about this decision plus more, in today’s episode.

Things are different state by state, but when your gym is allowed to reopen, there is one shot at giving the right impression.

I'm talking about making sure your members feel safe, how to approach the changes in your business model, and more.

I've been toying around with different things I'm going to be doing when I reopen and I'm laying out my full plan here.

After speaking with my mentors and other professionals, this is what I think will be best for my members.

Anyone who tells you they know how to fix this, they don’t.

We don’t know what is going to happen in the next few weeks.

Will your gym be shut down again?

Will we have to change how we run our business again?

We don’t know, but what we do know is that you’re going to need to find some new ways to win in this new environment of running a gym.

Today you’ll be getting our thoughts, our ideas, and more.

Today we’re going to dive into a tactic we’ve had great success with at GameChanger for the last couple of years: our Holiday Mailer.

We use this tool for getting referrals and bringing back former members.

Today you’ll find out how we run it and the success that came from it.

Have you ever been to a restaurant and immediately noticed that this was not going to be a good experience?

Well, let me ask you this.

Do you know if people feel the same way when they walk in through your doors? At one time, I know that was the case here in GameChanger.

It’s a hard number to look at but there are a lot of people you’re not signing up simply because they had a poor first impression.

When we fix this, we’ll not only get more members, but we’ll actually stand out from the other businesses in our industry.

PLUS

It doesn’t really take much work to fix.

Find out the simple, common things that are giving people a poor impression of your business; and how to fix them.