🥳 Episode 51! Dani Woolf jumps into the ring to talk about getting to know your customers! Market research is one thing, but how can you use customer research data to drive results?

George K and George A jump in head first. In this episode:

📊 The cost of novelty vs consistency

💡 The differences in What, Now What, and So What in decision making

🧭 Forces at work in a changing cyber landscape: market maturity, outreach fatigue, and Google cracking down on bulk email sends

💪 How to operationalize customer research for the rest of your marketing team!

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