Tech startup Phononic has semiconductor products that could well revolutionize the refrigeration and cooling industries. As Director of Integrated Marketing for the company, it’s Daniel Englebretson’s job to make sure the world takes notice.

He’s found the best way to target ideal prospects – the right companies and the right decision-makers at those companies – is with an account-based marketing approach. But if you think you know account-based marketing, it’s changed quite a lot in just the last few years, says Daniel.

We talk about…

• What account-based marketing meant three years ago… and how it’s changed radically today
• The integral part your sales team plays in these efforts 
• How to avoid being “creepy” in personalized marketing
• Key ways account-based marketing is different for startups and established companies
• And more