Daniel Harmon
– The Sales Conversion Podcast with Rylee Meek Episode 011 Daniel Harmon
Daniel is co-founder and chief creative officer at Harmon Brothers. He creative directed and helped write hit ad campaigns for Squatty Potty (300 million views), Purple (400 million views), Chatbooks (100 million views), and FiberFix (50 million views), and he helped creative direct Poo~Pourri’s “Girl’s Don’t Poop” (50 million views). Harmon Brothers’ have over 1.4 billions across all campaigns and have helped drive over $350 million in sales. Daniel is married and has six kids—his greatest accomplishments.
Listen to this informative Sales Conversion Podcast episode with Daniel Harmon about amplifying a company’s message with branding, comedy, and imaginative ad campaigns.
Here are some of the beneficial topics covered on this week’s show:
How to show a customer they have a need and then satisfy that need with your product.
Why comedy is a great way to connect with people emotionally.
The importance of falling in love with a product you’re going to advertise for.
How the art for the ad is better when the product solves problems for people.
Why reserves engineer a Kickstarter campaign to get your marketing started.
Connect with Daniel:
Links Mentioned:
harmonbrothersuniversity.com
Guest Contact Info:
Twitter
@harmonbros
Instagram
@harmon.brothers
Facebook
facebook.com/harmonbrothers
LinkedIn
linkedin.com/company/harmon-brothers
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