Daniel Rivenbark is Senior Manager II at Walmart Facilities Maintainance, where he helped to bring pretotyping. Prior to this, he was a program manager at Coplex, a corporate startup studio. Together, we banter about pretotyping and investments, documenting assumptions, risk coaching, and create a market engagement hypothesis around a flying school.

Timestamps:

:57 How frequently he shops at Walmart

1:58 Risk coaching

5:48 Memorable pretotyping experiment

8:18 Opinion vs data

10:22 Pretotyping with Coplex, venture investing scorecard

13:04 Pretotyping -> investment ready

19:25 Documenting assumptions

21:42 Ethical + political risk of pretotyping

24:00 Pretotyping success story

27:40 Top 3 tips

30:55 How would you pretotyping invisalign?

32:15 Flying school market engagement hypothesis

36:21 Pretotyping target markets

39:30 Obesity banter

42:57 Favorite pretotype

Contact info: https://www.linkedin.com/in/danielrivenbark/