The Official Pretotyping Podcast

Join Daniel Putsche as we discuss his idea validation tool "Horizon," pretotyping influences and musings on the European tech ecosystem

Timestamps:

0:00 Intro

1:37 Origin of the name "Horizon"

3:02 How Horizon got started

4:53 Technology stack

6:05 Accuracy of predicting customer demand

7:36 Plans for other types of pretotyping analysis

9:24 Email addresses vs pre orders

11:08 Competitors

13:09 Learnings from previous experiences

14:58 How does customer demand score inform clients?

17:13 How to deal with data volatility?

18:42 Software for landing pages

20:10 Which platforms for marketing campaigns?

21:38 Target market?

22:21 Characteristics of best landing pages

24:36 Overall vision

25:52 Thoughts of pretotyping community + movement

32:05 Elements needed for goos startup ecosystems

35:43 Our thoughts on this platform

Connect with Daniel here: https://www.linkedin.com/in/danielputsche

Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.

Join Jonathan Sun and Robert Skrobe as they answer some popular questions posed in the Pretotyping Slack community. If you’d like to see more questions answered, DM Robert Skrobe or Jonathan Sun on Linkedin.

Timestamps:

0:00 Intro

1:04 Pretotypes of the month

4:10 How to pretotype a really expensive and hard to build business idea?

5:53 FB ads for pretotyping?

9:52 In the case of a Fake Door, how do you know why people DIDN’T interact so that you know what to change?

15:36 Average amount of time needed to run a pretotype?

21:45 Pricing first or email address first?

Connect with Jonathan here: http://linkedin.com/in/jonathan-sun-652541131

and Robert here: http://linkedin.com/in/robert-skrobe

This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off!

Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.

Alberto Savoia is the creator of the pretotyping movement. He first wrote the book “Pretotype It” in 2011, followed by “Right It” in 2019. He also lectures in Stanford University and helps organisations all across the globe run experiments to prove if they are working on the right sets of ideas. Join us as we delve into the importance of the XYZ hypothesis, the moral implications of pretotyping, and pretotyping in real life!

Timestamps:

0:00 Intro

1:26 Habits of successful product managers

2:23 Is 5 pretotyping experiments enough to get pre-seed funding?

4:10 Portfolio of experiments

4:48 Teaching Tim Vang and Leslie Barry

7:27 Pretotyping is basic algebra

12:00 Going from market engagement hypothesis to XYZ hypothesis

16:25 Popular pretotypes during COVID-19

17:24 Qualitative vs quantitative evidence

20:57 Amazon’s build it programme

22:31 Moral implications of pretotyping

26:25 Industries that pretotyping should/shouldn’t be done

27:53 Pretotyping in parenting/IRL

31:00 How to further evangelise pretotyping?

35:20 Alberto’s YT

Connect with Alberto here: https://www.linkedin.com/in/albertosavoia

This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off!

Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.

Patrick Copeland is currently a Vice President at Amazon Advertising, where he is responsible for the products in Amazon’s Sponsored Brands. Prior to this he was the Senior Engineering Director at Google, and was famous for encouraging Alberto to further develop his concept of pretotyping within the company. Join us as we discuss the failure of Google+, the invention of pretotyping, and volume vs stickiness in product.

Timestamps:

0:00 Intro and small talk

6:08 Amazon vs Google culture

11:02 Failure of Google+

18:08 Invention of pretotyping

28:40 Where will pretotyping go in the future?

38:11 Volume vs stickiness in product

48:10 Most memorable product ever made

53:12 Pretotyping a personal habit

This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off!

Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.

Farzad Darouian is the current Principal Product Manager for Data Engineering at Zillow, and prior to that held a variety of PM roles at Amazon. He is famous on Linkedin for one of the most successful pretotypes in modern history, the Amazon bookmark gift card. Together, we discuss the origin of the digital gift card, B2B pretotypes, and what the line is between roughness and believability in pretotyping.

Timestamps:

0:00 Intro

4:56 Intro to Product Management

6:44 Amazon bookmark gift card pretotype

10:58 First encounter with pretotyping

12:18 Digital gift cards’ popularity

13:41 Other pretotypes

15:53 Outlet for pretotyping at Zillow

18:20 B2B pretotypes

20:15 B2B skin in the game

24:00 B2B pretotyping metrics

27:33 Top 3 tips to get started with pretotyping

29:15 IP in pretotyping

31:20 Skills needed for pretotyping

34:01 Roughness vs believability

35:56 Pretotyping resources

37:49 Patrick Copeland as skip

39:57 Personal pretotypes

43:48 Amazon’s “build it” pre-order programme

This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off!

Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.

Saanya Bhargava and Myles Nobles are Rice University students who started a platform called Remora, a college student food delivery platform. Together, we talk about how they pretotyped Remora, the challenges of being a student founder during the COVID era, and ocean activism.

Timestamps:

0:00 Intro

6:34 Pain point that led to Remora

7:42 Pretotyping Remora

9:37 Initial interviews

11:04 Remora today

12:11 What would they have done differently in beginning

13:47 Rice U. entrepreneurial resources

15:38 Champion/change about pretotyping process

18:44 COVID era student founder challenges

23:05 Networking tips

27:58 First reaction to pretotyping

31:44 How they met Alberto

34:09 Saanya’s ocean activism

37:10 Pretotyping life habits

45:00 Remora in the future

46:25 How Remora got its name

47:23 60 sec pitch

Contact info:

Saanya: https://www.linkedin.com/in/saanyabhargava

Miles: https://www.linkedin.com/in/myles-nobles-8b67aa18b

This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off!

Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.

Leslie Barry is the Founder of Exponentially, a pretotyping online course and consultancy, and is also one of the OG pretotypers. Learn from Leslie as we chat about the story behind Exponentially, ideal uses of pretotyping, and the evolution of business going into 2021.

Timestamps:

1:07 Stereotypes of Australia

3:27 What is pretotyping?

5:21 Ideal use of pretotyping

7:26 Personalities more suited to pretotyping?

9:50 Potential of pretotyping + how Exponentially got started

13:25 Pretotyping in 2021

18:00 Future evolution of business and pretotyping

22:42 How Leslie met Alberto

25:27 Alberto’s personality

27:55 Memorable interactions in the pretotyping slack community

33:25 Spreading the word of pretotyping

37:55 Behaviors of those who get drawn to pretotyping

41:55 Beginner’s checklist for pretotyping

45:15 Using pretotyping in a non-sales way

50:45 Exponentially

54:26 Personal pretotyping experiences

Contact info: https://www.linkedin.com/in/lesliebarry/

Andrew Constable is a certified Leanstack coach and founder of Visualize Solutions, coaching founders to product market fit. Saibelle Khaibeh is the founder of SK innovations, aiming to utilize pretotyping to design user centric products. Together, we all chat about how they got into pretotyping, pretotyping our own habits, and the concept of “innovation theater.” Plus, hear about how Saibelle is testing a face mask disinfectant at home!

Timestamps:

1:08 How Andrew and Saibelle got into pretotyping

8:28 Saibelle’s face mask disinfectant pretotype

12:12 How Andrew uses pretotyping in business coaching

14:06 Judo strategy

20:47 Most applicable use of pretotyping

21:47 Do pretotypes have to have sales-based context?

23:50 Pretotyping your habits

26:55 Data driven product development

29:12 What pretotypes you working on?

33:55 Innovation theater

36:05 Pretotyping in the UK

41:20 Pretotyping Amazon Go

46:45 Pretotyping a book on pretotyping

53:00 Personal pretotypes

57:40 Personal plugs

Contact info:

Andrew: https://www.linkedin.com/in/andrewconstable-mba/

Saibelle: https://www.linkedin.com/in/saibelle-khaibah-574172165/

Thomas Poedenphant is the founder of Blue Spaze, which helps organizations use lean-thinking and human-centered innovation to solve corporate challenges. Together, we discuss risk aversion in finance, selling pretotyping to traditional businesses, and try to form a market engagement hypothesis around social exercise.

Timestamps

:55 Exotic activities in Asia

2:15 Pretotyping in corporate environments

5:35 Risk aversion and pretotyping

8:00 Particular types of people that are more aligned with pretotyping?

11:20 High risk aversion in finance

17:35 Selling pretotyping to traditional businesses + why businesses don’t adapt to a lean way of thinking

30:50 Success stories in pretotyping + importance of narrative

33:35 Amount of money needed

35:50 When pretotyping is not the right solution

36:53 How pretotyping is evolving

40:35 Pretotyping in non-sales arena

46:10 Pretotyping a forced-induction stove

48:20 Social exercise market engagement hypothesis

54:30 Obesity banter

Contact Info: https://www.linkedin.com/in/thomaspoedenphant/

Daniel Rivenbark is Senior Manager II at Walmart Facilities Maintainance, where he helped to bring pretotyping. Prior to this, he was a program manager at Coplex, a corporate startup studio. Together, we banter about pretotyping and investments, documenting assumptions, risk coaching, and create a market engagement hypothesis around a flying school.

Timestamps:

:57 How frequently he shops at Walmart

1:58 Risk coaching

5:48 Memorable pretotyping experiment

8:18 Opinion vs data

10:22 Pretotyping with Coplex, venture investing scorecard

13:04 Pretotyping -> investment ready

19:25 Documenting assumptions

21:42 Ethical + political risk of pretotyping

24:00 Pretotyping success story

27:40 Top 3 tips

30:55 How would you pretotyping invisalign?

32:15 Flying school market engagement hypothesis

36:21 Pretotyping target markets

39:30 Obesity banter

42:57 Favorite pretotype

Contact info: https://www.linkedin.com/in/danielrivenbark/