Turns out Daniel Ybarra and I are a couple of Goonies. 80s kids will get that reference. We reminisced about what it was like growing up, and how television was the heartbeat of homes in the US. And it's true. We both remember our families sitting around the TV in the living room watching shows and stuff. Throughout his schooling he was always into film making, production and editing. But when he started at Vizio he found that blending his passion with the mission of a company that cares about entertainment was a perfect fit. We talked about how social media has made it much easier to find a target audience since its whole job is to deliver content to the right people at the right time. And we talked about how marketers can use those platforms to simply see what works and what doesn't. Find out more about Vizio at vizio.com. Now let's see where the conversation goes.