Danielle Wiener-Bronner, a writer for CNN Business, joins Barbara Kahn and Dr. Americus Reed to talk about marketing of the Barbie movie, Chic-fil-A's new restaurant concept, and Bud Light's marketing campaigns. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Danielle Wiener-Bronner, a writer for CNN Business, joins Barbara Kahn and Dr. Americus Reed to talk about marketing of the Barbie movie, Chic-fil-A's new restaurant concept, and Bud Light's marketing campaigns. Hosted on Acast. See acast.com/privacy for more information.

Danielle Wiener-Bronner, a writer for CNN Business, joins Barbara Kahn and Dr. Americus Reed to talk about marketing of the Barbie movie, Chic-fil-A's new restaurant concept, and Bud Light's marketing campaigns. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Danielle Wiener-Bronner, Writer for CNN Business

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Marketing

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Danielle Wiener-Bronner, Writer for CNN Business

Danielle Wiener-Bronner, Writer for CNN Business