#46: Danny Gavin - Mastering SEO

Danny Gavin has developed a reputation as someone who is highly motivated and provides results. He is a persistent and creative problem-solver who utilizes his extensive experience to strategically develop cutting-edge digital marketing campaigns. Through his vast experience in the marketing and consulting realm, Danny has had numerous teaching opportunities, and is sought after for his uncanny ability to bridge the knowledge gap for executives and marketing professionals who are looking to develop and build upon their current internet marketing and digital analytics skills. Among his accomplishments, Danny has helped grow his family’s ecommerce business, Brian Gavin Diamonds, to the Inc 5000, as well as, Internet Retailer’s Top 1000 and 50 Fastest Growing E-commerce Companies. He has also consulted for an array of companies including Airswift, Brown-Forman, Workman’s Friend, Houston Public Media and Blinds.com. Danny is the founder and chief strategist at Optidge, a Houston based Internet marketing agency, and is an advisor to several startups. He is also an adjunct professor at the University of Houston's C.T. Bauer College of Business teaching master’s level classes and executive education on social media and search engine marketing. . In this interview Danny shares: ·        The power of internship ·        Traditional v/s Internet marketing ·        Facebook advertising ·        4 channel digital marketing strategy ·        The understanding the role of SEO ·        SEO ABC’s ·        Keyword research ·        Branded website vs Amazon ·        Smart website design To recommend someone for an interview and to reach Rabbi Werde, email [email protected]