In this episode of E-Coffee with Experts, host Ranmay sits down with Darcy Cudmore, Founder of RepuLinks, to dive deep into the future of backlinks, SEO, and digital PR in the age of AI.

Darcy shares his unique journey from journalism into the digital marketing space, and how his experience in storytelling, media ethics, and relationship-building gave him a distinct edge in building organic backlinks that actually move the needle.

As AI-written content floods the web, Darcy makes the case for earned media coverage, the kind that earns you trust, high-authority links, and visibility in top-tier publications without paying for placements.

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You’ll learn why organic PR links are becoming more important than ever, how they stack up against traditional paid guest posts, and why Google and LLMs are prioritizing authentic, human-first content.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:38: Introduction

00:38 - 01:58: Journalism background & founding RepuLinks

01:58 - 03:15: Why storytelling and credibility matter in PR

03:15 - 05:01: Are backlinks dead? Darcy's take on the debate

05:01 - 07:02: Digital PR vs guest posts: what actually works

07:02 - 09:28: The underrated art of getting journalists to say yes

09:28 - 11:40: ROI comparison: Organic PR links vs paid placements

11:40 - 13:40: Maximizing PR wins: brand trust & multi-channel use

13:40 - 16:13: The real opportunity: Organic PR in the AI era

16:13 - 18:04: Biggest backlink myth + rapid-fire fun

 Connect with Darcy Cudmore

 https://www.linkedin.com/in/darcy-cudmore/

 https://www.repulinks.com/?utm_medium=referral_profile&utm_source=clutch.co

 Subscribe to Digital Web Solutions

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Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]