Joshua Berry is the author of Dare to Be Naïve: How to Find Your True Self in a Noisy World. He is also the Co-founder and Managing Director of Econic, an innovation, transformation, and strategy consulting company and Certified B Corporation. Along with his team, Joshua has partnered with US Bank, John Deere, Procter & Gamble, Nelnet, Ameritas, Omaha Public Power District, Farm Credit Services of America, and Blue Cross Blue Shield of Nebraska, among others.

As business challenges become increasingly complex, the transformative power of doing good in business creates a flywheel effect that impacts both Return on Investment (ROI) and Ripples of Impact (ROI). Joshua challenges business leaders to think bigger and more intentionally to discover the expansive value of using business for good.

Episode Insight: I believe you already have what you need deep inside of you to create this difference in the world, and you’ve had it there from the start. Something natural, authentic—nativus—naïve.

Background: Have you ever been called naïve for suggesting that businesses can do more good and have a positive impact on not only profits but also employees, consumers, and the world? Joshua Berry has.

I met Joshua at the ROI of Why conference in Lincoln, NE, where I heard him speak on using naivety to drive curiosity, innovation and growth. During the episode, Joshua and I discuss his book, Dare to be Naïve: How to Find Your True Self in a Noisy World, and why focusing on being a business for good benefits all stakeholders. We discuss how more and more employees, customers, and business leaders agree that how and why money is made is increasingly as important as how much money is made. Yet business leaders often fear being labeled as naïve if they pursue social good while pursuing profit. That fear can be paralyzing, ultimately keeping them from sharing – and acting on – their biggest and best ideas.

Joshua also shares his vision of becoming employee-owned and how he’s setting the stage in unconventional ways. Have a listen and let me know what you think!

How to find Joshua:

Websites: www.econic.co

www.joshuaberry.com

LinkedIn: https://www.linkedin.com/in/joshberrygphr/

Order my book, The Ownership Mindset, on Amazon or Barnes and Noble

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Subscribe to my podcast Reflect Forward on iTunes

Or check out my new YouTube Channel, where you can watch full-length episodes of Advice From a CEO!

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