Low Ser En, the very first Singaporean filmmaker to earn a BAFTA, and Lim Liang Chun (LC), an agronomist, are an unlikely duo. But these two friends are responsible for the visionary gifting platform – SendJoy (sendjoynow.com). Being one of the first movers in this category within Asia, SendJoy allows users to select a content creator to customize a gift e.g. greeting videos, poems, and paintings etc. for their loved ones. I speak with them to discover how these two Sendjoyers have fostered profound bonds of friendship and camaraderie through their business venture and how their entrepreneurial vision which is deeply rooted in Asian culture and values came about.