Dark Horse Entrepreneur AI Escape Plan | Helping Parents Make Money Online with AI

Dark Horse Entrepreneur AI Escape Plan | Helping Parents Make Money Online with AI

By Tracy Brinkmann | Make Money Online & AI EntrepreneurBusinessEntrepreneurshipManagement
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Dark Horse Entrepreneur AI Escape Plan | Helping Parents Make Money Online with AI episodes

  • EP 405 3 Things That Make Your Website Convert

    https://DarkHorseSchooling.com

    Tracy Brinkman is the host of the Dark Horse Entrepreneur Podcast, a show dedicated to helping entrepreneurs, coaches, and course creators build successful businesses online. In this episode, Tracy introduces the concept of website conversion and explains how having a website can be a powerful tool for any business. Tracy encourages listeners to take action and make their website more effective by tuning in to the Dark Horse Entrepreneur Podcast for tips from successful business owners.

    This conversation is about the three essential components to making a website successful. Tracy Brinkmann believes that every website should have a purpose and be designed to achieve this goal, whether it is to make sales, get subscribers, or drive traffic to other offers. They emphasize that without the three components discussed, the website will not be successful. These components include having an engaging and informative design, making sure that it is easy to navigate, and optimizing it for search engine visibility. With these three things in place, the speaker believes any website can be successful.

    Driving traffic to a website that isn't working is pointless. To make a website more effective, the first step is to change your thinking and relax. There is no perfect website and it is important to accept that there may always be flaws and typos. The best approach is to think of the website as a perpetual work in progress and to focus on testing and improving instead of aiming for perfection. An experienced website designer can be a great help in achieving this.

    Tracy Brinkmann discusses the importance of having a well-designed website for customers. They suggest that it is important to start with a head start and to keep adjusting, testing, and learning as you go. The speaker also recommends keeping the design simple and easy to use. They advise against using jargon and big words, and instead suggest talking to customers like you would a friend. Finally, they emphasize the importance of using your stats to make improvements and changes to your website.

    TIMESTAMPS

    0:00:00 Welcome to the Dark Horse Entrepreneur Podcast: Learn Tips to Build a Successful Business Online"

    0:01:56 "3 Essential Tips to Make Your Website Convert Better"

    0:03:30 How to Drive Traffic to Your Website: 3 Tips for Improving Your Site's Effectiveness

    0:05:52 "3 Tips for Creating an Effective Website"

    0:11:09 Analyzing Website Engagement with Google Analytics

    0:13:27 Heading: Improving Your Website to Increase Traffic and Earnings

    HIGHLIGHTS

    Improving the average engagement time spend your money. Spend your time there before you start buying advertising. Now, what are people spending? Five minutes, ten minutes or more on your site, but you're still not getting that many visitors? Well, now it's time to flip the script and you start buying some advertising. Little Google Ads band, little Facebook ads, little ads to start finding a way to drive traffic to your site because you've already figured out how to get them to hang out while longer once they get there. Your goal with your website is to simply make consistent and steady improvements over time.

    So while you're even getting 50 people to pay attention to your website, how long are they paying attention? Remember, your website is a journey, not a destination. Yeah. It's a work in progress. And to know how to improve it, you're going to need to know how long those folks are staying on your page. Log into your analytics. Find the graph on the first page that shows you the average time they're spending on your page.

    Get a free Google account. The Google Analytics account. Right? Now you're going to look at two things. No, no, no, not the traffic. No, wait for me. The two things you're going to pay attention to is the average time users are spending on your page, which is also called the average engagement time. And of course, then the number of users, you probably want to look at them in that order because in the beginning, the number of users is going to be low.

    Number three, use your stats to make your improvements. Yeah, right. So we I kind of grazed over a B testing earlier because it gives you a test and you're going to test again. Your stats are going to be the things that tell you what it is you need to change. There are only two core sets of stats that you need to focus on in the beginning. Later, of course, as you get more experience, you'll start paying attention to other stats. But first, here's what you need to do.

    And if you make it difficult for them, they're going to exit and they're going to go to the next person down on the search results. Websites are about one thing communication. The overly complicated designs cost more money, take more time, and make it way more difficult to communicate with those who land on your website. Now, in the beginning, the core set of web pages you're typically going to need are your home page, an about page, a contact page, and maybe a page for your products and services.

    https://DarkHorseEntrepreneur.com


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    15 min
  • EP 404 Is A Physical Product Right For Your Business?

    https://DarkHorseSchooling.com

    Tracy Brinkman is the host of the Dark Horse Entrepreneur podcast, which provides helpful tips for entrepreneurs, coaches, and course creators who are feeling overwhelmed or unsure about the technology involved in building their business online. In this episode, Tracy discusses the viability of creating tangible products, like CDs and DVDs, to help entrepreneurs make money online. She explains that although it may seem outdated, creating physical products can still be a great way to supplement a business's income. Tracy encourages entrepreneurs to listen to the podcast to gain more knowledge and take action in order to successfully build their business.

    Tracy Brinkmann explains the importance of having tangible products to stand out from other businesses in the same niche and to be able to charge premium prices. They reference an example of when everyone used to be excited about creating tangible CDs or DVDs to distribute digital content. Tracy explains that tangible products can be the key to building a successful business and encourages the entrepreneur to consider including physical products in their strategy.

    The conversation discussed the benefits and advantages of physical products compared to digital ones. People tend to perceive physical products as having a higher value and are thus willing to pay more. With digital products, the higher the price point, the higher the refund request rate. To combat this, one suggestion was to drip feed the information gradually and provide a guarantee of a full refund within 60 days. The example given was of a podcast course that sent a surprise coffee cup with the logo on it to commemorate the completion of the course. This physical product was an unexpected surprise that the speaker still remembers and uses to this day.

    Tracy Brinkmann is offering advice on how to reduce refund requests as a product creator. They suggest creating a tangible product like a USB or CD and using a service like Kanaki to print and ship it out. Doing this will command a higher price and reduce refund requests because it is a pain to return a physical item. People are excited to receive a tangible item in the mail and they will provide more positive feedback and reviews because of the perceived value. Additionally, customers are more likely to consume digital products if they receive them as a tangible item, as they are more likely to dive right into a physical product than a digital one. Tracy also suggests using an insert with an online access code that can unlock exclusive content, as well as collecting consumer's addresses when they put in the code. This technique is similar to the one used by the music industry, where they include download codes with their physical products.

    TIMESTAMPS

    0:00:00 "Exploring the Possibility of Creating Real Tangible CDs and DVDs with Konaki: A Discussion with Tracy Brinkman"

    0:01:38 "The Benefits of Physical Products for Entrepreneurs"

    0:03:17 The Benefits of Offering Tangible Products and Strategies to Combat Refund Requests

    0:05:27 "Exploring the Benefits of Creating a Tangible Product for Your Digital Content"

    0:11:59 Exploring the Benefits of Repurposing Digital Products into Physical Products

    0:13:25 Heading: Leveraging Physical Products to Increase Brand Awareness and Customer Loyalty

    HIGHLIGHTS

    The whole idea is that you sell your tangible product, have the service provider, in this case, the one I'm talking about, is Kanaki ship it out for you and then collect the consumer's address when they use the code. When they put that code in, they got to put in their email address. Now, you could even sell your products via other avenues. You could put it in a store. You can make it a part of someone else's program.

    But I want to talk to you specifically for a minute about Kinaki and here's for one reason. With Kanaki, right? Last time I looked at it, you can get an insert put inside the CD or DVD that you're sending out at no extra cost. And on this insert, you could include an online access code whereby they can unlock and watch the content online. Or you might even offer some exclusive content that they would gain access to via that code.

    But here's the thing in all of them that I looked for and I looked at, you. Simply upload your audio or your video files to the website by following their simple instructions. Click a couple of buttons, and bing, bang, boom, you're ready to start sending out products to anyone, anywhere in the world. Now, keep in mind that duplication and distribution services, that's what they give you. They don't master your product for you.

    Guilty. I've done it myself. Then a couple of weeks or a month goes by and they've forgotten all about it and why they bought your product. And all they know is they see some 97 to 97 charge in their credit card that they do not want to pay. Or maybe their spouse doesn't want to pay, right? So what do they do? They ask for a refund. In my experience, tangible products get used far more than digital products, and the product creator winds up with far less refunds.

    Well, they're still waiting. They're still waiting for week six in week eight and week ten, right? Your real customers, the ones that have zero intention of refunding, are frustrated because they're forced to wait is ridiculously long time for the very content and information they paid for in good faith. And they want it right now. So here's where I offer you a solution. Create a real tangible product that you can ship out.

    https://DarkHorseEntrepreneur.com


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    16 min
  • EP 403 Why Your Storytelling Might Be Ruining Your Business

    https://DarkHorseSchooling.com

    Tracy Brinkman is the host of the Dark Horse Entrepreneur podcast, which is designed to help entrepreneurs, coaches, and course creators who feel overwhelmed and uncertain about their business or technology skills in the online space.

    In this episode, Tracy talks about the importance of storytelling and how it can be used to build an empire. Storytelling, Tracy argues, is a great tool for entrepreneurs to reach their audience, build their brand, and create an unforgettable experience for their customers. By sharing their own stories and experiences, entrepreneurs can create a powerful connection with the people they are trying to reach, helping them to stand out from the competition. Storytelling can also help to inspire others, giving them the courage to take action and pursue their dreams. Tracy encourages entrepreneurs to use storytelling to connect with their audience and create an unforgettable experience.

    Tracy is advocating for the importance of storytelling, and is hosting a free summit on the topic. However, he believes that the same storytelling strategies that gurus use to gain followers can actually be detrimental to businesses. He gives an example of a story that is often used, where someone goes from being in debt to becoming successful. He argues that this type of story does not actually help customers because it does not provide actionable advice. Instead, he encourages businesses to focus on providing useful tips and strategies that can help customers.

    Tracy Brinkmann discusses how rags to riches stories work, and how they may not be the best option for attracting high-ticket customers. He advises using discounts, time-sensitive offers, and stories that illustrate how easy and fast a product will work to attract lower end customers. He suggests dampening the rags to riches stories in order to attract more high-end customers, and to use content that demonstrates results. He suggests doing an A/B test to compare the results of a rags to riches story with more powerful stories such as Here's how we increased our conversions by 93% in 8 weeks.

    Tracy shares the importance of using winning stories and messages when trying to increase conversions. Tracy gave examples of stories that could be used to better engage customers, such as earning free publicity and gaining subscribers, customers, and sales in a short period of time. He also suggested telling a story of building a business from $0 to generating revenue in 14 months. He also noted that it's important to make sure that any stories used are ones that have actually been experienced by the speaker. He made the example of a rags-to-riches story to a more effective one of living in a 1971 Vega car to a 442-room mansion in only four hours of work per week.

    TIMESTAMPS

    0:00:00 "Unlock Your Potential with Storytelling: How to Level Up Your Business with Dark Horse Entrepreneur"

    0:02:32 "The Dangers of Storytelling in Business: How It Could Be Ruining Your Profits"

    0:04:02 "The Power of Storytelling: How to Attract the Right Customers for Your Business"

    0:09:36 "How to Increase Conversions with Winning Messages and Stories"

    0:11:37 Heading: "Authenticity is Key: Proving Your Value to Your Customers"

    HIGHLIGHTS

    But keep in mind, you're going to have to continually focus on volume, volume, volume finding more and more and more of these customers to bring through your sales funnel to take them through your ascension letter.

    Now, when you want to attract customers on the lower end of this financial spectrum, it's great to use things like discounts, time sensitive offers and the sort of stories that illustrate how easy and how fast your product will work.

    I've been there, right? And simply maybe they're not as knowledgeable about the world of business and the world of marketing. Now, these folks, they'll easily spend $17, $47 on a product, but they will likely never shell out hundreds or preferably thousands for training, no matter how good the promise, know how great the product is, or know how bad they need the result that they could get on the other side of it.

    Your messaging, your story is going to determine what kind of client demographics you attract. Using a rag to riches story tends to attract the people on the lower end of the financial spectrum.

    I just start leveling up with some great marketing, personal, or business tips and results, man, we got to get those results in order to build that beautiful business of yours into the empire it absolutely deserves to be.

    https://DarkHorseEntrepreneur.com


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    13 min
  • EP 402 How To Improve Your Email CTAs by 202%

    https://DarkHorseSchooling.com/podcast Tracy Brinkman, host of the Dark Horse Entrepreneur Podcast, talks about the importance of entrepreneurs, coaches, and course creators who want to build a business online but are struggling with technology, overwhelmed, procrastination, and imposter syndrome.

    Tracy Brinkmann talks about a study done by HubSpot that revealed personalized CTAs (Calls to Action) in marketing emails can result in a 202% increase in clicks, conversions, and revenue. When people join a list, they are at various stages of their journey. For example, some may not even have a sales funnel, some may have a sales funnel but not have started advertising, and some may have started advertising but not gotten it to work. To create an effective CTA, it should be personalized to the person joining the list and the stage they are in their journey.

    In this episode, the conversation focuses on how to get the most out of your email marketing. Tracy suggests using personalized offers and segmenting your list in order to get a 202% response rate. Tracy suggests using a welcome email to segment the list by asking what problem they're trying to solve. They also suggest creating a series of emails to help guide subscribers along their journey and offering a bribe to encourage them to complete the segmentation process. Finally, Tracy stresses the importance of follow-up emails, as many subscribers won't respond to the first one.

    In this episode, Tracy Brinkmann is giving advice on how to offer bribes to potential customers. A Suggestion of creating four different free offers, each tailored to a different level of customer. The offers could be cheat sheets, learning videos, or anything else that the business chooses to create. When a customer chooses one of the offers, they will be tagged in the business's email list. The key is to give something first, and to ask the customer a question that offers three options, each with a different free offer. This will help the business better serve the customer by segmenting them down.

    TIMESTAMPS

    0:00:00 Welcome

    0:02:00 How to Improve Your CTAs by 202%: A Step-by-Step Guide

    0:03:35 "Personalizing Your Offers to Maximize Your Results in Advertising and Social Media"

    0:08:41 "Creating Free Offers to Increase Social Media Advertising Performance"

    0:10:18 Heading: Taking Your Journey to the Next Level with the Dark Horse Entrepreneur Podcast

    HIGHLIGHTS

    Are you having troubles with your social media advertising? This free offer will help you. Is your social media advertising doing well, but you would like to do better?. This free offer will help you out.

    And here's where some of the magic is offering the right products and the right services to the right people to take them to the next level where you've already set up a series of emails and a series of products and services to help them get to the level after that.

    Creating a great sales funnel that's optimized for social media advertising, getting started in social media advertising, or fixing your social media advertising problems, or optimizing your current social media campaigns to maximize your return.

    Now, let's start with how to improve your CTAs by 202%. And I come up with this one because there was a study done in HubSpot which they, they analyzed over 300,000 marketing emails, all of which had Calls to Action or CTAs.

    And I believe the answer to that is you are a driven entrepreneur, perhaps even an infopreneur that's here because you're ready to start restart Kickstart, just start leveling up with some great personal marketing business tips and results.

    https://DarkHorseEntrepreneur.com


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    12 min
  • EP 401 Paralysis To Entrepreneurship With Nick & Karen Fitch

    This conversation introduces the Dark Horse Entrepreneur Podcast, a show that helps entrepreneurs, coaches and course creators who want to build an online business but are struggling with technology, feeling overwhelmed, and battling imposter syndrome. The host, Tracy Brinkman, has been in the coaching, course creation and online space since the 90s, and is still learning new things. He believes that the listeners are driven entrepreneurs, ready to start or restart their business and kickstart their marketing, so they can build their business into the empire it deserves to be.

    Nick and Karen Fitch are a couple in their twenties who have purchased a farm and a heard of cows. One morning, Karen wakes up and is unable to move from the neck down. It is a devastating event, but the Fitches refuse to be held down by it. They have found ways to adapt and take on their challenges with optimism. The conversation is about how they have navigated their situation, started a business, and how others can find inspiration in their story.

    Nick and Karen are an amazing couple with an inspiring story of entrepreneurship. They started an online business selling pictures of their beloved cows via their website, CuddleCowCompany.com. They have overcome a lot of obstacles to reach the level of success they have today. The podcast is full of personal and business advice that can be taken away to help listeners become successful entrepreneurs. Nick and Karen shared a bit about their story and how they were able to start their own business.

    Three years ago, the Karen woke up paralyzed from the neck down and had to spend six months across three states and seven hospitals. She was closer to death multiple times during this period. In April of 2020, the Karen was sent home from the hospital as the doctor believed it was the best way to keep her safe from infection. The Karen, Nick returned to a small town in Iowa and were determined to pay forward the help they received during their hospital stay. Reflecting on their blessings, they wanted to do something to help others.

    TIMESTAMPS

    0:00:00 "Welcome to the Dark Horse Entrepreneur Podcast: Learn Tips from Business Owners to Build Your Empire"

    0:02:13 Interview with Nick and Karen Fitch: Overcoming Adversity and Creating a Life of Abundance

    0:04:28 Interview with Nick and Karen: Founders of Cuddle Cows

    0:06:02 Heading: Reflection on a Journey of Hospitalization and Recovery

    0:07:52 Heading: Conversation with Nick and Karen about Cuddles Out and Their Cow Farm in Nowhere, Iowa

    0:11:51 Conversation with Nick and Sarah about Starting a Business and Living with an AVM

    0:16:59 Heading: Neurosurgery Journey of a Kid with Spinal Cord Issues

    0:18:38 Heading: Spinal Cord Injury and Respiratory Failure: A Story of Recovery

    0:20:11 Heading: Reflection on Overcoming Adversity and Finding Purpose

    0:22:07 Conversation with Karen and Nick about Starting a Blanket Business

    0:25:50 Conversation Summary: Navigating Sales Tax as a Small Business Owner

    0:27:24 Conversation Summary: Starting a Business with Limited Knowledge

    0:29:33 Conversation Summary: Adapting to Life with a C6 Spinal Cord Injury

    0:31:14 "Entrepreneurial Journey: Nick and Karen's Experience with CuddleCowCompany.com"

    0:34:05 Interview with Entrepreneurs Karen and John on Spinal Cord Research and Bootstrapping a Business

    0:38:28 Interview with Karen and Nick of Cuddle Cows: Giving Back Through Cuddly Cows and Cute Shirts

    0:40:02 Conversation with Nick and Sarah of Cuddlecat Apparel: A Part of the Solution, Not the Problem

    0:44:47 Discussion on the Evolution of Marketing Strategies

    0:46:40 Interview with Nick Carryman: How to Start a Business for Free and Sell Your Products Without Ads

    0:48:11 Interview with Nick and Karen Fitch of Cuddle Cow: A Story of Overcoming Adversity and Achieving Success

    HIGHLIGHTS

    Be a part of the solution, not the problem. All right, so I want to be mindful of your time where I could sit here and pick your brain all day long because I'm like you.

    But spinal cord injury is just kind of an underfunded area where there's not a lot of funds going towards that. But actually, in the last year or so, there's actually been a few new drugs that have been invited and therapies that are going into like a testing phase with the FDA.

    And that's the bulk of our income through that. And then I also do a little bit of social media consulting and stuff with people on Facebook stuff because, I don't know, that's one of my passions.

    And then here they are given with cuddle cows. You guys got to check this out. The link will be down in the show notes, everybody. I'm going to put all your links, the Facebook link, the TikTok link is going to be down there.

    And if this business ends up becoming more part of our income, that would be great. But I would say we started this mainly for how we become part of the solution to find a cure for style for style burden.

    https://DarkHorseSchooling.com/

    https://DarkHorseEntrepreneur.com


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 min
  • EP 400 Make a Living From Podcasting with Adam Adams

    https://DarkHorseSchooling.com Adam Adams is the founder of Grow the Show, a company that helps podcasters get their message out to the world. In this conversation, Tracy and Adam discuss the importance of competition in the podcasting space, and how it can benefit both podcasters and their listeners. They also talk about the importance of marketing and personal branding, and how to grow a show without all the hard work and guesswork. In the conversation, Adam Adams discusses how he got into the podcasting business, and how it has benefited his real estate investing business. He also talks about how podcasting can be used to build an audience and how it can be used to serve that audience. Adam Adams talks about how he got into podcasting and why he decided to sell his show. He explains that he felt that real estate was getting heated in 2019 and that he wanted to pivot to something else. He launched a podcasting company and sold his show in 2020. He discusses how podcasting has become a big part of his life and how it has grown and changed over the years. The person being interviewed discusses some of the reasons why people start podcasts. These include wanting to be funny or entertain others, wanting to get paid through sponsorships, or wanting to attract new business. They also talk about how starting a podcast can be beneficial, such as providing value to listeners or growing a coaching business. 03:45 What led you into the podcasting arena? 09:49 Podcasting as a lead generation tool. 15:28 The power of podcasting and micro content. 19:08 The importance of understanding your audience's needs. 23:59 How can you help a passive investor? 28:48 How to stop telling and start asking people. 34:08 Engagement and the 8020 rule. 40:06 The power of sharing. 44:47 How to make sure you're doing all three. 51:33 The power of lead magnets. 55:11 Do something compelling to get listeners to take action. 1:00:15 How to sell the lead magnet. 1:04:38 How to create value for your audience. 1:08:58 Door-to-door sales. 1:12:29 Adam's podcast is a free resource. www.growyourshow.com #Podcast #podcasts #podcasting #podcaster #podcasters #podcastlife #podcastshow #podcastlove #podcastaddict #podcasthost

    https://DarkHorseEntrepreneur.com


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    1 hr 24 min
  • EP 399 Idea To Make Money Online With Old Magazines

    https://DarkHorseSchooling.com/podcast

    In this podcast, Tracy Brinkman discusses how to turn old magazines into valuable content that can be sold online in this unique side hustle idea. He explains that this can be a great way to make money while decluttering your home. He also offers tips on how to get started, including finding sources for cheap or free magazines, and choosing which ones to sell.

    In this conversation, Tracy talks about how entrepreneurs can take old magazines and turn them into valuable content or even make money online with them with this unique side hustle. He explains that if you have a collection of magazines, it likely means you have a passion for something, and that these magazines can take up a lot of space.

    Tracy discusses choosing the right magazines to turn into online content notes that it is important to carefully select magazines that will be most valuable to whatever audience is consuming the content. He advises to consider magazines that are still relevant today, and offer timeless tips in areas such as style, cooking, and DIY projects.

    Tracy discusses that to be successful with this side hustle there is an importance in finding old magazines that are still relevant today. They suggest looking for magazines with unique and hard to find information, as well as those with well-written and informative content.

    Timestamps

    0:00:00 How to Turn Old Magazines Into Money Online 0:01:46 How to Turn Old Magazines Into Valuable Content and Money 0:03:30 How to Choose the Right Magazines to Turn Into Your Online Content 0:05:10 3 Tips for Finding Valuable Vintage Magazines 0:07:00 How to Choose the Right Magazines to Turn Into Online Content 0:08:43 How to Make Money With Magazines: A Step-By-Step Guide 0:14:19 How to Create Engaging Social Media Content from Articles 0:16:18 How to Make Money by Reading Old Magazines 0:17:53 The Dark Horse Entrepreneur: How to Make Money from Old Magazines

    Highlights

    Tracy Brinkmann goes to the garage sales and buys up all the old magazines that he can find. Now, he says the older the better. And I would concur on this because obviously, the recent magazines, everyone's probably already read them, right? So if you can go back and find old magazines, like I said, I got some from the 70s here. Maybe you create a tutorial or how to video an article that contains the instruction tips on how to do something. Hey, you're going to do this, then you're going to do this, then you're going to do that. Do you want to learn how to make money with magazines? You're like what?. And now here you are listening to it. And then now you give the introduction, the hook. Content that you find valuable, that you think your readers will find valuable and relevant. And when you're doing that here, I want to give you a couple of tips here. So I want you to consider those four things as you try to choose the right magazines to turn into online content and ensure that content that you create brings value to your audience.

    https://DarkHorseEntrepreneur.com


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    21 min
  • EP 398 The iChart Method For Goal Setting And Achievement

    https://DarkHorseSchooling.com/podcast

    In this episode, host Tracy Brinkmann, introduces a five step method for goal setting and achieving New Year's resolutions. This method includes clarifying what you want, setting realistic goals, breaking down goals into actionable steps, staying accountable, and celebrating your accomplishments. In the next episode, Tracy will share a milieu check to help tie everything together.

    The first step in goal-setting and achieving success is to look back at what you have already accomplished, no matter how big or small. This will help you get into the right mindset and remind you of your own potential. Next, look forward to what you want to achieve, imagining it in as much detail as possible. Finally, take action towards your goals, review your results, and be persistent.

    Tracy Brinkmann urges the listener to choose a goal wisely, and to break it down into manageable chunks. They explain that it is important to think about what you want for your life, without worrying about what others will think. Once you have chosen a goal, the speaker suggests working on it one at a time.

    Tracy Brinkmann is discussing how to achieve goals. They say that it is important to work on one goal at a time, until it is completed. They also say that everyone needs help to achieve their goals, and that this help can come from other people, courses, or training.

    TIMESTAMPS

    0:00:00 Introduction New Year's Resolutions

    0:02:00 The Five Steps to Achieving Your Goals

    0:06:09 The Power of Choice

    0:09:06 The Benefits of Focusing on a Single Goal

    0:10:08 The Power of Goal Setting

    0:11:47 The Importance of Taking Action on Your Goals

    0:13:20 The Importance of Feedback in Achieving Goals

    0:14:54 The Power of Time and Tenacity in Achieving Your Goals

    0:20:32 Setting and Achieving Goals: A Conversation on Time, Tenacity, and Review

    0:22:07 The Dark Horse Entrepreneur: How to Make Goals Happen

    HIGHLIGHTS

    When it comes to time and tenacity, you should be regularly reviewing your goals. You hear that? There's that R again. This is why I'm telling you the last two make the biggest difference.

    Take a new action, get new results until you get those results that are more in the positive, at least in a neutral sense, right? And then they'll start going towards the positive sense.

    And that help may be in the way of another person, a coach, a course, some training, right?. All these other opportunities that are out there, and you're going to go, okay, I need to learn salesmanship, or I need to hire a salesman, one of the two.

    Now, some of the other goals you may have may be subparts of your ultimate goal, and you have to put them in the right place. But you don't go working on those parts until it's the right time.

    Now, once you've chosen a goal, and I would urge you to work on one single goal at a time. So many people say, oh, I'm multitasking. I'm going to work on this goal.

    https://DarkHorseEntrepreneur.com


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    26 min
  • EP 397 Huge Problem With SEO And The Simple Solution

    DarkHorseSchooling.com/podcast

    The problem with SEO is that it can be difficult to get high quality backlinks. However, there is a simple solution!

    In this podcast episode, Tracy Brinkman talks about the importance of backlinks in SEO. He explains that backlinks are a crucial component of SEO and that they can help you get more traffic to your website or blog. He also gives some tips on how to get more backlinks, including guest blogging and creating great content.

    The secret to getting organic backlinks is to rank number one for low or no competition keywords. This is because as the top pages get more exposure, they get more backlinks.

    In order to get ahead of the competition, it is important to create quality content for terms that have little to no competition. This can be done by researching new terms that are being coined in your niche, or by creating content for terms that are already in use but don't have any definitive content. It is important to update your content regularly in order to maintain your position in Google.

    TIMESTAMPS

    0:00:00 The Benefits and Power of Backlinks

    0:00:53 SEO Backlinking: The Key to Successful Digital Marketing

    0:02:36 The Secret to Getting Organic Backlinks: Rank Number One for Low or No Competition Keywords

    0:05:55 How to Rank on Page One of Google

    0:07:49 The Benefits of Creating Content for Low Use, Low Competition Keywords

    HIGHLIGHTS

    And so you're in the blue ocean creating the great content for those low use, low just up and coming red ocean keywords. And as your articles, your videos, your podcasts and content rank number one for these multiple keywords, you'll start to get your backlinks.

    Now, in the experiment that they did, pages on the top spot for low or no competition keywords earned an average of 24 backlinks every year. That's because as the top pages get more exposure, they get more backlinks.

    The secret to building organic backlinks is to rank number one for a low or no competition keywords. Yeah, let me say it again. The secret to getting organic backlinks, high quality organic backlinks, is to rank number one for low or no competition keywords, right?.

    According to this study, top pages in the top spot get the top number of backlinks. Yeah, okay, stick with me for a minute. I'm going to Roy you the rest way through this.

    Well, they're a crucial component of SEO. Now, you can't buy them in bulk well, you can, right? But you can't buy them in bulk and expect to get results.

    https://DarkHorseEntrepreneur.com


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    10 min
  • EP 396 5 Best Money Generating Niche Topics

    https://DarkHorseSchooling.com

    The Dark Horse Entrepreneur Podcast helps entrepreneurs, coaches, and course creators who want to build a business online but are struggling with technology, procrastination, and imposter syndrome. In this episode, Tracy Brinkman discusses five money-generating niches that entrepreneurs can focus on to build a successful business.

    Tracy Brinkmann shares that the topic of health is one of the best money generating topics out there. She explains that the health and fitness industry is growing rapidly and is worth billions of dollars. If you are passionate about the topic of health, you can carve out your own niche and make a lot of money.

    Tracy discusses how to become a successful fitness content creator by narrowing down your niche and providing value to your audience. They also talk about the importance of money in the fitness industry, and how to make and save money as a content creator within the fitness arena.

    Tracy discusses different ideas of possible blogging topics that could be profitable. The topics discussed were health, money, food, fitness and.. one other area of passion. It was noted that while not everybody is interested in every topic, there are ways to cater to different interests within each topic. For example, within the topic of food, one could blog about recipes, cooking classes, or the best places to eat in a certain city. It was also noted that food bloggers tend to make a higher median income than bloggers in other industries.

    TIMESTAMPS

    0:00:00 The Five Best Money Generating Niches for Content

    0:02:21 The Best Money Making Topics in the Blogosphere

    0:03:59 How to Make Money in the Fitness Industry

    0:05:24 3 Profitable Blogging Niches to Start in 2021

    0:08:47 How to Make Money in the Food and Travel Niches

    0:10:21 How to Create a Travel Blog That Makes Money

    0:12:10 How to Choose a Niche for Your Blog, Video, or Podcast

    0:17:29 The Benefits of Leveraging Your Experience to Create Products

    0:19:03 The Dark Horse Entrepreneur Podcast: Episode #1 – Why These Five Passions Will Work For You

    HIGHLIGHTS

    You'll find it far easier to sustain your blog, your video, your podcast, whatever medium you're choosing to share your passion driven niche. You'll find it far easier to get over the hurdles, to crack through the barriers, to dig under the walls that are going to be placed between you and your goal, which is probably earning some money with it, right?.

    Heck, you could probably get the folks that come on to your videocast or your podcast or your blog to pay you via their marketing funds that they would use to pay for their advertising.

    One of the ladies I'm trying to get on the podcast has five of them (unique air BnBs) and they're all ones like a spaceship. One is like shaped like a dog crazy.

    Try creating a travel blog about the most unique airbnb's that are out there. Think about that for a moment, just for a moment, would you? There are a number of very unique B and B's out there.

    There are some of them out there that are in the travel industry. So you could get your travel paid for, most likely, and enjoy the process at the same time.

    A special thanks to ConspiracyMusicGuru.com for our new true solfeggio background music

    https://DarkHorseEntrepreneur.com


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    22 min

About Dark Horse Entrepreneur AI Escape Plan | Helping Parents Make Money Online with AI

From the publisher's feed

For hardworking parents seeking side hustles & yearning for the freedom & fulfillment of the digital nomad life. Every week, we dive into the exciting world of side hustles, breaking down flexible and profitable opportunities, and digital marketing strategies, designed for parents navigating family expenses, childcare, and the persistent crunch for time.

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