Dark Horse Entrepreneur AI Escape Plan | Helping Parents Make Money Online with AI

Tracy Shares Why It Is Important To Make Content Marketing A Focus For Your Business And Brand

DarkHorseSchooling.com

Join The Dark Horse Tribe Facebook Group

https://DarkHorseEntrepreneur.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tracy Shares Still MORE Small Business Marketing Tips You Need To Employ Right Now

DarkHorseSchooling.com

Join The Dark Horse Facebook Group

https://DarkHorseEntrepreneur.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tracy Shares 5 MORE Small Business Marketing Tips You Need To Employ Right Now

DarkHorseSchooling.com

Join The Dark Horse Tribe Facebook Group

https://DarkHorseEntrepreneur.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tracy Shares 5 Small Business Marketing Tips You Need To Employ Right Now

DarkHorseSchooling.com

Join The Dark Horse Tribe Facebook Group

https://DarkHorseEntrepreneur.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

• What we see isn't always what it is - Alex embarked upon his journey into neuro-science almost as a spite to his elders during his college career - but ended up liking it and clearly leveraged that knowledge into a pretty darn good career and business.

• You Don't Know What You Know Until - While working as the spa boy for his friend's float tank business, Alex offered to help him with his digital marketing. He started by researching the digital marketing landscape. Getting input from the real influencers that were having success at the time. To his surprise he realized this marketing 'stuff' was all his psychology and neuroscience classes rolled together to create a desired action a.k.a. Neuro marketing.

• If you can't beat them - join them - Alex gave some great examples of engaging your market where they are. If they are a 20 year user of a specific brand you are competing with, the odds of you converting them over to your brand is highly unlikely. So, instead ask how you can engage with that 20 year habit and insert yourself into that daily routine.

• Focus on the 6 Human Needs - Alex dropped some major knowledge here. We need to be focused on the 6 human needs in our copy. They are: Certainty, Novelty, Significance, Growth, Love & Connection, Contribution. You marketing should have all of these included.

Episode Show Notes Join The Dark Horse Tribe Facebook Group

https://DarkHorseEntrepreneur.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tracy Shares Marketing And Business Tips Gleaned From Kyle Wilson The Man Behind Jim Rohn's Marketing

• The Business Wheel
• Just A Teaser Please
• Your Secret Sauce
• And more...

DarkHorseSchooling.com

Join The Dark Horse Tribe Facebook Group

https://DarkHorseEntrepreneur.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tracy Shares Digital Marketing Habits Geared For Your Success

• Know Who YOU Are & Who Your Audience Is
• Diversify
• Stay Consistent
• Quality vs. Quantity
• Boldly Go Where Your Competitors Won't Or Can't

DarkHorseSchooling.com

DarkHorseSchooling.com/DarkHorseTribe

https://DarkHorseEntrepreneur.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tracy Shares Why Content Marketing Should Be A Part Of Your Brand And Business Strategy

• Grow Your Audience
• Attract Ideal Clients
• Showcase Your Expertise
• Educate On Your Mission
• Become Microfamous

DarkHorseSchooling.comJoin The Dark Horse Tribe Facebook Group

https://DarkHorseEntrepreneur.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tracy Shares The Marketing Tactics You Need To Stop Doing Right Now

1. Bring on all the networks
2. Multiple account on each network
3. Chasing low DA backlinks
4. High #s and low value blog content
5. Responding to EVERY comment

DarkHorseSchooling.com

DarkHorseSchooling.com/DarkHorseTribe

https://DarkHorseEntrepreneur.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

• March to the beat of YOUR drum - Jason talks about turning down law school, TWICE! Quitting a job he had in the recruitment industry to start an apparel company. All because he marched to the beat of his own drum.
• If you're not happy where you are - change it - your not a tree - Now mind you Jason did use those exact words. But, his wife did challenge him when she said "look you love marketing but you hate the clothing business. Figure something out!"

• Hacks vs. Stability - Jason brings up a GREAT point about using some current hacks or fad tactics to gain the upper hand on the various platforms out there. But instead of trying to game the system I am in the same camp as Jason here. Get in there and use the system to your LONG TERM benefit.

• Customer Value Journey - Jason shared his thoughts on the customer value journey and the touch points that need to occur to get someone from stranger to raving fan.

• If you fail, you're not starting over from zero - Jason brought up a great point that during your entrepreneurial journey when you fail and you noticed that I was when not if, when you fail, you are not starting over again from zero.

Episode Shownotes

https://DarkHorseEntrepreneur.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.