<p>Coming soon is a strategy designed to inspire interest in homes coming on the market. In this episode, Paul Mydelski and Linda O' discuss how this marketing tool is being abused, what agents need to do to play it fair, and what actions to take for those who don't.</p>

Coming soon is a strategy designed to inspire interest in homes coming on the market. In this episode, Paul Mydelski and Linda O' discuss how this marketing tool is being abused, what agents need to do to play it fair, and what actions to take for those who don't.

Dark Listings - Part 2: The Disruptors Who Abuse "Coming Soon"

"On the Leading Edge" explores what it takes to build and operate a successful real estate brokerage, how to build and grow your real estate business, and how to market and promote yourself to effectively and efficiently drive your business.  Hosted by Paul Mydelski, Linda O'Koniewski and Christine George.

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"On the Leading Edge" explores what it takes to build and operate a successful real estate brokerage, how to build and grow your real estate business, and how to market and promote yourself to effectively and efficiently drive your business. Hosted by Paul Mydelski, Linda O'Koniewski and Christine George.

"On&nbsp;the Leading Edge"&nbsp;explores&nbsp;what it takes to build and&nbsp;operate a successful real estate brokerage, how to&nbsp;build&nbsp;and grow your real estate business, and how to market and&nbsp;promote yourself&nbsp;to effectively and efficiently drive your&nbsp;business.&nbsp;&nbsp;Hosted by Paul Mydelski, Linda O'Koniewski and&nbsp;Christine&nbsp;George.

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Dark Listings - Part 2: The Disruptors Who Abuse "Coming Soon"

Dark Listings - Part 2: The Disruptors Who Abuse "Coming Soon"