In this episode, host Shahin Hoda chats with Darrell Alfonso, Global Marketing Operations at Amazon Web Services, about how marketers should approach their martech strategy to drive revenue and higher ROI on their investments.

Darrell starts by advising marketers to begin with their objectives and work backwards to discover the martech they need to create a great customer experience. He also talks about why marketers should take the education provided by martech vendors with a pinch of salt and that listening to sales might not always be the right way to go.

During the conversation, Darrell drops many golden nuggets about customer experience, managing data and ways to prioritise marketing projects. He concludes by advising marketers to practice writing content as much as possible to achieve clarity of thought and vision.

Read the show notes: https://xgrowth.com.au/blogs/aws-martech/

ABM in APAC survey: https://www.xgrowth.com.au/survey

Join the Slack channel: https://growthcolony.org/slack