Heitner has been referred to as one of the foremost experts on name, image, and likeness (NIL) by The Wall Street Journal, USA TODAY, and On3, a power player in NIL deals by Action Network, “a founding father of college athletes earning rights,” and a top sports trademark attorney by Sportico. Heitner has been honored with the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Oustanding Young Alumnus Award, and named the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. In 2023, Heitner Legal was the only law firm named to Sports Business Journal’s first list of NIL Power Players. Heitner’s sports clients have included Pro Football Hall of Famer Terrell Owens, Heisman Trophy winner Johnny Manziel, University of Florida Athletic Hall of Famer Fred Taylor, Antonio Brown, JuJu Smith-Schuster, Tyreek Hill, Xavien Howard, Jamal Adams, Nick Chubb, Mac Jones, Shane Bieber, Manny Ramirez, Anna Kournikova, Draymond Green, Terry Rozier, Haley and Hanna Cavinder, and Rick Pitino.

In 2019, Heitner was asked by Florida Representative Chip LaMarca to assist with the crafting and promotion of legislation that sought to provide Florida college athletes with the right to profit off of their names, images, and likenesses (NIL). Heitner has continued to be an advocate for athlete rights and worked on behalf of numerous athletes and brands, including Gatorade, INFLCR, Marketpryce, and Icon Source, in the NIL space.

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