In this episode, Scott sits down with Darren Marble — the creator of Going Public and founder of Issuance — for a wide-ranging conversation on the rise of retail investors, the evolution of equity crowdfunding, and why he believes the best days of this industry are still ahead.

Darren shares the inside story of launching Going Public, a groundbreaking series now partnered with X (formerly Twitter), where everyday people can invest in startups while watching. He opens up about the challenges of getting mainstream media to understand the vision, the value of showmanship in a complex industry, and how they’re landing major talent like Baron Davis, Floyd Mayweather, and Steve Aoki to bring visibility to private investing.

Scott and Darren go deep into the early days of crowdfunding, the Elio Motors deal that kicked it all off, the philosophy behind Issuance’s white-label platform, and why building a frictionless checkout for investing (complete with Apple Pay and USDC) was always the obvious play.

This episode is full of gems on what it really takes to build trust, media attention, and infrastructure in a space often ignored by institutions — until now.

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Learn more about Darren's work @ goingpublic.com, issuance.com

Follow Darren: @darrenmarble

Follow Scott: @kitun