Darren O’Meara, Growth Director, and Troy Graham, Group Creative Director, experience marketing agency GPJ, also known as George P Johnson, share the state of play in the experience marketing industry. 

They explore how brands are shifting from traditional advertising to creating immersive experiences that engage customers on a deeper level. The conversation highlights the importance of memory-making, the value exchange in brand experiences, and the need for ongoing engagement post-event. They also discuss the role of technology in enhancing experiences and the challenges of measuring success in this dynamic field. 

Ultimately, the episode emphasizes the necessity of choosing the right partners and strategies to effectively leverage experience marketing and delves into the intricacies of experiential marketing, emphasizing the importance of creating engaging brand experiences, understanding client expectations, and the role of specialization in marketing. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.