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Darryl Praill, CRO at VanillaSoft.com Discusses A CRO's Perspective: Creating Demand Engine Alignment with Sales and Marketing
In today’s episode, we have a very special guest Darryl Praill who is currently the CRO of VanillaSoft a SaaS leader in Sales Engagement software.
He's a seasoned executive software professional, having navigated in his 30 plus year career through senior leadership roles in sales, marketing, and most currently on the revenue team.
He has reached the following credentials and awards, voted by the industry and his peers:
2020 Top 10 SaaS Branding Expert ★ Top 19 B2B Marketer To Follow ★ Sales World Top 50 Keynote Speaker ★ Host of the Inside Inside Sales Podcast
He’s helped raise millions in funding and taken companies public. He’s held executive roles with companies like SAP (Sybase), IBM (Cognos). He sought out by industry leaders including AC Nielsen, Salesforce.com, UBM, and Tweed
We deep dive into his learned business acumen and experience as a former VP of Sales, recent CMO at VanillaSoft.com and how he has successfully, with some bumps along the way transitioned into his new CRO role at VanillaSoft.
You’ll get a lot of his proven sales and marketing strategies and leadership insights from the always opinionated, informative and entertaining Darryl Praill.
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By Gianni Quintana
5
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In today’s episode, we have a very special guest Darryl Praill who is currently the CRO of VanillaSoft a SaaS leader in Sales Engagement software.
He's a seasoned executive software professional, having navigated in his 30 plus year career through senior leadership roles in sales, marketing, and most currently on the revenue team.
He has reached the following credentials and awards, voted by the industry and his peers:
2020 Top 10 SaaS Branding Expert ★ Top 19 B2B Marketer To Follow ★ Sales World Top 50 Keynote Speaker ★ Host of the Inside Inside Sales Podcast
He’s helped raise millions in funding and taken companies public. He’s held executive roles with companies like SAP (Sybase), IBM (Cognos). He sought out by industry leaders including AC Nielsen, Salesforce.com, UBM, and Tweed
We deep dive into his learned business acumen and experience as a former VP of Sales, recent CMO at VanillaSoft.com and how he has successfully, with some bumps along the way transitioned into his new CRO role at VanillaSoft.
You’ll get a lot of his proven sales and marketing strategies and leadership insights from the always opinionated, informative and entertaining Darryl Praill.