Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast

By Gianni QuintanaBusinessEntrepreneurshipMarketingManagement
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Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast episodes

  • Retail's Holy Grail: An All-in-one CDP, Customer Data Platform to Measure Online and Offline Campaigns
    In this episode of Smarts Chickens, we are joined by Greg Blazewicz, CEO of SALESManago & Daniele Sebastiano Murgo, Director of Sales discuss where online and offline retailers are heading, using their all-in-one customer experience data platform, Salesmanago.com
    Since its inception in 2012, SALESManago has carved a niche for itself as the only no-code, AI-driven CDXP (all-in-one customer data platform & customer experience platform). The platform is used by over 2000 midmarket and large enterprises in 50 countries which includes notable chains like Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.
    Financial Times ranks SALESmanago as the fastest-growing marketing automation platform in Europe. The company has seen steady growth since 2016. From $8M APR to $25M APR in the span of five years, this upward trend of steady growth is expected to continue for another five years!
    Throughout the episode, Greg and Daniele discuss how SALESManago has aligned itself as a force multiplier because of its ability to deliver personalized experiences for its consumers. With the help of AI personalization, delivering marketing execution channels has never been so easy.
    The forecast is expecting $4.4 trillion in earnings and both Daniele & Greg discuss how e-commerce retailers can get a piece of the pie during these exciting times of growth and prosperity. Greg and Daniele both emphasize the missions of the company, chief among those is their unique ability to hit verticals for consumers in all industries.
    1 hr 4 min
  • The Impact Of Digital Pollution in B2B Marketing | Ethan Beute, Chief Evangelist of BombBomb
    In this episode of Smarts Chickens, we are joined by Ethan Beute, Chief Evangelist of BombBomb.
    BombBomb is a platform that humanizes the experience of communication by using face to face video tools that many of us are already familiar with!
    Ethan Beute discusses the importance of getting crafty with your messaging strategies and a video format is a big proponent of their continued success. The technical jargon and conventional methods of sending cold emails is, as Ethan describes “not efficient in targeting and addressing the needs of your consumers.” Blocks of text that don’t have a face to the messaging will go unnoticed because it’s hard for consumers to see the value in what they’re getting
    Ethan addresses how BombBomb mitigates many of these setbacks; coupled with the new book “Human-Centered Communication, and Digital Pollution”, which he wrote to further explain how to combat these antiquated methods of outreach. By keeping the experiences personal and meaningful, it allows entrepreneurs to stay engaged with their consumers even in the midst of this remote environment where many of our interactions are conducted through virtual means.
    1 hr 2 min
  • Changing the ID Verification market, with a tech data-driven platform respecting the privacy of clients/users.
    In this episode, we are joined by Jay Maaraoui, CEO of Vyyer.
    Vyyer is a technology company that invented the first anonymous ID verification and they are also a product platform.
    To date, Vyyer has accrued a variety of accolades. They are about 100 times faster than other privacy platforms, such as Trulio.
    Jay goes into detail, discussing how his inner entrepreneurial spirit and family upbringing, inspired him to start the business.
    As he states: “In Lebanese culture, there are a lot of entrepreneurs, my father as a prime example of what it meant to be a true entrepreneur.”
    Jay’s vision with Vyyer is to go above and beyond in promoting practical and efficient security measures, when it comes to our privacy and security.
    One of the biggest turning points for starting Vyyer, was due to someone stealing his sister’s identity when she was young.
    Jay discusses a wide array of topics. Chief among those is the huge loopholes in the banking industry when it comes to security.
    As it relates to privacy and compliance, Vyyer is breaking the mold and going about conducting these procedures in a manner that is in the best interest of everyone who is involved.
    As it stands now, many companies are utilizing the same cookie cutter protocols when conducting security and privacy tasks.
    Jay discusses how privacy is a “fear-driven consumption”, but that other companies like Trulio, aren’t doing enough to guarantee the safety and well-being of its patrons.
    Users want to be presented with a fair choice when it comes to these matters, and this is where Vyyer is doing its due diligence in being innovative and ahead of the curve.
    1 hr
  • Connecting All Data Points From Marketing, Sales, and Customer Success to Generate Revenue Using MindTickle
    🔴 The Smart Chickens Podcast 🐔 is an effort for teach at the world the secrets of the b2b Saas Deman Generation Growth. Every week our guest, that life in the sales and big marketing world, tell us about their goals, problem and solutions to growth their companies.
    🟣 All its work is possible thanks of friends of digitechy.com the best 👏 demand generation growth consulgency 📈
    🔵 Conect with our Host and founder od Digitechy in linkedIn 👉 https://www.linkedin.com/in/gianni-qu...
    🟠 The others episodes and secrets os revenew groth in our web 👉 https://digitechy.com/smart-chickens/
    52 min
  • NOT need Venture Capital Investment to be a successful SaaS Company | Guillaume Moubeche CEO of lemlist
    In today’s episode, we are joined by Guillaume Moubeche or “G”, Founder of Lemlist, which was launched in 2018.
    As Guillaume describes: Lemlist is the first email outreach platform that allows you to automatically create personal images and videos for your campaigns.
    They also have the capabilities to help you jumpstart relationships by making your cold emails highly personalized and engaging from day one.
    You can also streamline and automate your follow-ups, put repetitive tasks on autopilot and be up to date with all of your tasks and objectives.
    Lemlist’s list of accolades is continuing to grow. Guillaume has brought the company to a point where it has amassed “8 million in Annual Recurring Revenue (ARR) in 3.5 years time!”
    His community has been dubbed as the “Lemlist Family”, as being consumer-oriented is what it’s all about for G and his expansive team.
    To date, Lemlist has 10k+ customers worldwide, has hired 40+ people for the team, and not to mention, all of this has been achieved without funding.
    Guillaume even mentions that he turned down a “30 million dollar venture capital investment”, in order to focus on organically growing the business and prioritizing the interactions with the customers.
    G is a firm believer that having the funds is not what will make or break a business, especially if this is a journey that you’re in for the long haul.
    As he puts it: “Stop raising funds. Go build your product and engage with customers.”
    G goes on to discuss that entrepreneurs should run the business the way THEY want to run it, and any outside involvement can pigeon hole the framework of the company.
    52 min
  • Sam Capra: What it means to be successful in B2B sales?
    In this episode, we are joined by Sam Capra - VP of Sales at flexEngage. He also does double duty as the podcast host of Sales Samurai, which is dedicated to helping and educating workers in the B2B sales sector.
    flexEngage is the leading provider of personalized transactional communications for retailers, it has enabled brands like Under Armour, GNC, DXL, and 5.11 Tactical to transform standard transactional touchpoints (receipts, order status messages, and shipment tracking page) into dynamic engagement channels that garner loyalty and revenue.
    Sam talks about what it means to be successful in B2B sales and how it’s important to understand all sectors of B2B marketing, whether it’s from the enterprise or startup level. Also mentions the effects of linchpin technology and outreach and its impact on the current climate of B2B marketing and sales
    55 min
  • The Right Way To Create B2B Marketing with a B2C Lens | Justin Keller, VP of Marketing at Terminus
    In this episode, we are joined by Justin Keller, who is the VP Of Marketing at Terminus.
    Terminus is a leader in ABM (Account-Based Marketing), which is responsible for powering high-performing marketing teams.
    Justin is a force multiplier when it comes to leveraging B2B marketing for Terminus and the clients they touch.
    His goal is to depart from the conventional methods of B2B Marketing, by focusing on pain and messaging points that consumers are truly passionate about.
    In fact, Justin is so passionate about consumer involvement that he decided to host and co-create a virtual event that is designed to address the outdated measures of outreach for B2B interactions.
    When crafting this virtual event, he wanted it to embody a “Coachella” of virtual B2B engagement.
    This virtual event was dubbed “Break Sh*t”, and it dispels the point that conventional B2B Marketing and “sales funnels” are effective.
    “Break Sh*t” takes a deep dive into analyzing the traditional methods of B2B Marketing, explaining that all social media channels and outlets know how to hit the right areas, but for the long-term, it’s not something that will yield conversions or consumer loyalty.
    The methods by which we buy products and services are always changing. The traditional funnel is linear, and this approach is not ideal when it comes to showing consideration for your buyers.
    As Justin so eloquently states: “Marketing is not just about operations. It’s about brand identity and understanding the soul.”
    He understands that B2B marketing at times can be like a black hole, of sorts. His goal is to work around this to make it more interesting for the consumers that are actively involved.
    Justin also goes on to discuss how these initiatives can be hard to enforce if you’re under a CEO who is unwilling or unable to understand how marketing works.
    He discusses ways to work around this and what the future looks like for B2B marketing capabilities.
    56 min
  • Gabriel Lim Co-founder & CEO Saleswhale.com How He's Created a Content Flywheel with His MasterClass Series
    In today’s episode, we have a very special guest Gabriel Lim who is Co-founder and CEO of Saleswhale.com a Sales Engagement AI platform, which helps to not let the middle of the funnel leads fall through the cracks.
    He's a software engineer from his academic and professional background which led to his curiosity playing around with Gmail's APIs and TensorFlow deep ML AI to build and become the co-founder and CEO of Saleswhale.com
    Saleswhale and the team were accepted to be part of the Y Combinator class of 2016 and he's been building out a platform ever since. Saleswhale's platform works nicely to help marketing and sales teams drive more revenue via automating intelligently their middle-of-the-funnel neglected leads to nurture them into SQLs in a more scalable and pragmatic matter.
    We deep dive into his founder's journey taking an APAC SaaS company fully into the U.S. market.
    He also shared with us his pragmatic and scientific method approach to creating powerful and relevant content strategies to build up the right type of sales demand for Saleswhale.
    He's a true practitioner of what he preaches and with his marketing team has created a very interesting master-class webinar series, think podcast-style content in a webinar/office hour typesetting which features and highlights some high-level SaaS experts.
    He unveils what process he follows to get the brand growth Saleswhale has been able to reach over the last year or so, it's not rocket science, but it does take some pretty smart planning and execution.
    Gabriel also shared his philosophy on how to prepare your sales team and leadership team for failure, if you don't have marketing campaigns fail, you're likely not experimenting enough and he clearly describes his stance and process behind calculated failures.
    46 min
  • Darryl Praill, CRO at VanillaSoft.com Discusses A CRO's Perspective: Creating Demand Engine Alignment with Sales and Marketing
    In today’s episode, we have a very special guest Darryl Praill who is currently the CRO of VanillaSoft a SaaS leader in Sales Engagement software.
    He's a seasoned executive software professional, having navigated in his 30 plus year career through senior leadership roles in sales, marketing, and most currently on the revenue team.
    He has reached the following credentials and awards, voted by the industry and his peers:
    2020 Top 10 SaaS Branding Expert ★ Top 19 B2B Marketer To Follow ★ Sales World Top 50 Keynote Speaker ★ Host of the Inside Inside Sales Podcast
    He’s helped raise millions in funding and taken companies public. He’s held executive roles with companies like SAP (Sybase), IBM (Cognos). He sought out by industry leaders including AC Nielsen, Salesforce.com, UBM, and Tweed
    We deep dive into his learned business acumen and experience as a former VP of Sales, recent CMO at VanillaSoft.com and how he has successfully, with some bumps along the way transitioned into his new CRO role at VanillaSoft.
    You’ll get a lot of his proven sales and marketing strategies and leadership insights from the always opinionated, informative and entertaining Darryl Praill.
    1 hr 3 min
  • Accelerating ParkMobile.io Users to 20 Million Subscribers by Leveraging Product Marketing Strategies
    “How Not to Suck at Marketing”, was not only a standing-room-only breakout session for Jeff Perkins, currently CMO & Head of Product at ParkMobile in a previous role, but also the title of his recently published marketing book. From White House intern for the Clinton Administration to CMO, his journey has been very interesting.
    If you're an aspiring CMO or need a bit of inspiration from the success that Jeff’s team has had in growing to over 400 locations across the country for ParkMobile’s contactless parking and midterm mobility app, then this episode is for you.
    We explore Jeff’s path from big-name NY Advertising agencies, to SaaS start-up and his current role as CMO for ParkMobile.
    In this 120 second snippet, we discuss the “aha moments” of sharing parking mobility data to his b2b clients and leveraging thought leadership and data to build a brand for ParkMobile.
    🌎Thought Leadership Content Creates Community
    Leveraging Agency Client Side Experience B2C for B2B
    📚 Business book recommendations
    👉 Get more about his unique career growth story and product marketing growth strategies on this episode highlight of Smart Chickens A Diversity Meets Innovation and Growth Podcast & Show (links in comments)!
    #businesspodcasts #peakcommunity #contentmarketing #parkmobile
    1 hr

About Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast

From the publisher's feed

Smart Chickens is intentionally a quirky, yet intelligently poised dialogue B2B SaaS and Demand Gen podcast. In this podcast, you will hear from professionals in SaaS and B2B share best practices they deploy at their organizations as well as a bit about their career journey stories. They also will share their point of view around creativity, innovation, and strategies they've used to become better at marketing, sales, and leadership roles to help drive revenue and market share.