In this episode of E-Coffee with Experts, we sit down with Daryl Hatton, CEO at ConnectionPoint, the mastermind behind $350M+ raised!

He reveals the real secrets to getting donations, why trust is the new marketing, and how to craft a story that moves people to act.

Daryl also tells us why most campaigns don't work out. It's usually not about a bad cause, but because the story just isn't clear! He digs into how people decide to donate, explaining why showing what a contribution does is way better than just talking about why you're raising money.

If you're a founder, marketer, or just want to make a bigger impact, this is a must-watch!

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In this episode, we discuss:

00:00 - 02:01: This guy raised $350M with zero ads

02:01 - 04:17: How 200,000 campaigns took off from a small town

04:17 - 07:10: The wild early days of FundRazr

07:10 - 09:35: What makes a campaign actually work?

09:35 - 12:22: Why most people fundraise wrong

12:22 - 15:18: The power of “social proof” in giving

15:18 - 18:40: From $0 to $350M: no SaaS model here

18:40 - 21:10: Helping people vs selling a tool

21:10 - 24:02: This mistake can kill your campaign fast

24:02 - 27:45: The psychology behind why people donate

27:45 - 31:10: Campaigns that took off (and why)

31:10 - 34:22: How he built trust without paid ads

34:22 - 38:06: Growth with just 12 team members

38:06 - 41:39: Why mission-driven companies win long term

41:39 - 45:49: Daryl’s advice to founders and marketers

 Connect with Daryl Hatton

https://www.linkedin.com/in/darylhatton

http://fundrazr.com/

https://connectionpoint.com/

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