You’re a growing B2B company with some traction and some initial customers. Should you hire a RevOps leader or a business analyst to help with your go-to-market engine?

Ideally, you’d have enough capital to hire both, but that’s rarely the case.

In this episode, Scott Stouffer, scaleMatters CEO and Co-Founder, reviews the case for hiring a RevOps leader or a business analyst.

He reviews:

- The data that CEOs need when they’re growing an early-stage business (1:17)

- What data is useful for determining what strategies are most effective vs. least effective (2:42)

- The core tech stack that B2B companies should invest in (6:07)

- Why RevOps is so popular for managing your tech stack (7:07)

- The differences between a RevOps leader and a business analyst (10:!2)