On this episode of The Data Room, scaleMatters CEO, Scott Stouffer, is joined by Ray Rike, Founder and CEO (Chief Evangelism Officer) of Benchmarkit, to break down which SaaS metrics matter most—and which ones are leading leaders astray.They dive into why CAC ratio is still king, how misuse of the SaaS magic number clouds GTM decisions, and the one benchmark shift that helped a $30M SaaS company deliver its highest-ever exit. Ray also shares why investors and operators interpret benchmarks differently—and what every founder should know before leaning on them to drive valuation.