In this webinar, Dave Boyce shares his framework for designing go-to-market systems that are AI-ready, insight-driven, and built for sustainable growth. We’ll explore how CEOs must now operate as system architects, why GTM starts at the data layer, and what it takes to rewire your business for precision, performance, and adaptability in the age of AI.

We’ll cover:

• Why most GTM systems lack the instrumentation to scale
• How product-led and AI-native models are changing the game
• What kind of GTM design actually supports profitable growth
• Why leaders must become system architects, not tool shoppers